While I was driving to work this morning, Queen’s “Keep Yourself Alive” came on my favorite radio station. It immediately made me think of how companies need to stay alive by keeping their brands alive – especially during times of economic uncertainty.
Back in March, Harvard Business School published a piece about how to market your [...]

As I was reading the Wall Street Journal, Los Angeles Times and The Orange County Register this morning, it seemed as though all of the lead stories focused on the doom and gloom of our economy and the market slump.
When talks of a recession start swirling around, some companies react by tightening their belts, and [...]