Archive for November, 2008

100% Digital = The End of an Era

Bob Maples posted on November 20th, 2008

Let the dust balls and cob-webs take shape: PC Magazine is no more.
Well…no more as we once knew it, as a printed publication.
PC Magazine, a tech publication that has stood as an industry stalwart for more than 27 years, closed down its print shop yesterday. They have joined the ranks of the Christian Science Monitor [...]

Motrin and the mommy-blogging outrage: A case study

Other Authors posted on November 17th, 2008

In a new and growing field like digital media, it’s important to not only adhere to the old marketing and PR maxim of “know your audience,” but to understand how – and how quickly – your audience communicates.
Like any new communications medium, the opportunities for success are plentiful, but so are the opportunities to put [...]

Carpe Diem: Seize the Moment of Success

Bob Maples posted on November 10th, 2008

“We cannot change the cards we are dealt, just how we play the hand,” said Randy Pausch in his book The Last Lecture, a book based on a speech he delivered at Carnegie Mellon University while battling the cancer that would eventually take his life. He stressed the importance of overcoming obstacles, of enabling dreams, [...]