Sometimes digital media insights can be found in the least likely of places.
I scanned an e-mail advertisement from Bulldog Reporter today that actually brought some clarity for me to this new digital media age we find ourselves in.
The e-mail was targeted to PR professionals. One of the first lines that caught my eye was:

“Search” has become one [...]

A new Forrester Research study by Groundswell author Josh Bernoff he says only 16 percent of those polled expressed trust in corporate blogs.

Thinking about this low statistic, I have to wonder – is the low success rate because corporate blogs don’t work? Or because corporate bloggers simply aren’t doing it right?
 
I think the problem is trying [...]

A few days ago, I sent a few digital media PR white papers to some friends. One good friend and a few others who want to assist in developing new business for Maples DMG asked a provocative question: “What is your value proposition?”

It stopped me in my path. 
At Maples DMG, we’ve been so busy executing [...]