Gary Beach, publisher emeritus for CIO Magazine, recently brought a many-years-past McGraw-Hill Companies advertisement to my attention:

I remember the ad – I wish I didn’t, but I do.  Even after all these years, the moral of the ad – “Sales start before your salesman calls” – still rings true.
A lot has changed since the McGraw-Hill [...]

The global financial crisis has eroded confidence among CEOs worldwide, according to a recent survey by PricewaterhouseCoopers. According to the Wall Street Journal’s write-up of the survey, company chiefs think business won’t pick up for three years, and, accordingly, they’ve entered crisis mode, focusing more on survival than growth.
I cannot argue with anyone who wants [...]

I’ve recently joined Twitter on behalf of one of our clients, Networks In Motion, so it’s no surprise that when reading a recent Mashable list of 10 of the smartest brands in social media, it was the Twitter outreach efforts of online shoe retailer Zappos that really stood out to me as a digital media [...]

While working my way through my social media RSS feeds, I came across Mashable’s top 10 list of the smartest brands in social media. The companies highlighted in the piece have managed to succeed where many social media newbies struggle: viewing social media tools as a means, not an end, to accomplish a specific goal.
As [...]