Maybe it is because they learned their lesson when they originally blew off blogs, but newspapers are embracing social media in a big way. Recently, the New York Times went so far as to hire a “Social Media Editor” who’s only job is to expand the use of social media by the New York Times. [...]

PR can be a frustrating business sometimes. 
Throughout most of my career I have enjoyed following and working with the traditional media for lo these many years – and seeing the fruits of my labor often come to pass.  Some stories that I pitched for clients received about the amount of coverage I expected, while others [...]

Rather than recreate the wheel this week, I thought I’d share some interesting and relevant links regarding online public relations and social media that I’ve read lately.

Thought You Knew About Online PR? - Think Again: Good article on the different aspects of public relations in the online world.
5 Common Press Release Mistakes and How to [...]

PRWeek ran a story last week announcing Volvo selecting a media buying shop to handle its entire social media strategy. 
My first reaction is: What makes Volvo think a media buying shop can all of a sudden build trusted relationships by buying or pushing a brand on an audience?
Social media exists in the context of trusted [...]

My last post was about what Twitter is, so now we need to look at how it works? First step—you go to Twitter and sign up for a free account. From there, upload a picture of yourself and start searching for people you want to follow or topics that might interest you. What you’ll see [...]

The Twitter hype machine is in overdrive. You can’t watch the news or go online without getting some new information about Twitter. Whether it’s a story about how Google is going to buy Twitter or hearing about how Ashton Kutcher beat CNN in a race to one million followers, Twitter is everywhere.
The interesting thing is—a [...]

I’ve been a “content creator” since I can remember.  My mom still tells people about the “book” I wrote at age five, and how I was sending articles to magazines by age 10 (at least, my parents claimed they sent them).
I also wrote the lyrics for a band I was in during high school, and [...]