In this segment, New Media Evangelist Ron Ploof introduces how social media tools such as WordPress, iTunes and YouTube have removed the traditional economics of influence by placing publishing capabilities in the hands of anyone and everyone with an Internet connection.
These free tools have led to a major fragmentation in the audience, with people no [...]

At the heart of human communications is connection. Building those connections through gaining an audience is the work of communications professionals. The question is, where is that audience? Where do they turn for trusted sources of information?
In Part 1, Ploof discusses how communications have evolved in the past 100 years. Before mass media, people purchased [...]

I’m happy to report that the inaugural social media seminar sponsored by Entrepreneur and Maples Communications this week was an overwhelming success.
Marketing executives from a variety of top-tier companies representing the technology, healthcare, manufacturing, automotive, restaurant and other industries here in Orange County filled the conference room at the Strawberry Farms Golf Club on Wednesday.
Primed [...]

The two most important sites for restaurants looking to delve into the world of social media are Twitter and Facebook. In the case of small restaurants, the use of both is arguably more important than having a Web site for the restaurant. Why? Because…