Some time in the not-very-distant future, companies will be finding money from all sorts of departments for social media spending. That’s because when social media truly enters the business bloodstream, organizations will see that it goes far beyond marketing and touches all operations of the company – customer service, sales, R&D, HR — and it [...]

The social media bandwagon is beginning to overflow, but who’s going to drive? Advertising agencies? SEO companies? I think the best choice is public relations.
This might fly in the face of the current online chatter about the death of PR at the hands of social media, but I think like Mark Twain and Jeff Goldblum, [...]