The bottom line for a business engaging in social media is to give their audience/customers/fans, etc. what they want.

There’s a simple social media rule I’d like to get across today: Before starting any social media program, make sure that your customers have not already assembled themselves on sites such as Facebook, Twitter, LinkedIn, etc. in support of your brand. If they have, DROP every thing else you are doing and go talk to them.

Like a lot of health-conscious consumers, I’ve long been a fan of the organic superstore Whole Foods Market. And now, with the proliferation of social media in today’s cyber-connected world, I have another reason to admire Whole Foods: their social media strategy!

Before launching your blog, take a second and first make sure your blog is letting search engines in.

As one of the best kept secrets in technology, Maxwell Technologies-a good company with good people and a great future - is facing the daunting challenge of building awareness for the company and its advanced ultracapacitor products while at the same time educating the markets where their enabling technology will make a difference, especially in [...]

In Maples Communications’ quest to create the most compelling, entertaining, relevant and shareable social media content for our clients’ audiences online, we often ask ourselves, “What would traditional media do?”
Now, traditional media have been dismissed in recent years by many in social media circles, mostly because of its glacially slow response to the power [...]

Maples Communications has been selected by the Cisco Consumer Business Group (CBG), formally known as Linksys, a division of Cisco, to be the agency of record for all social media activities.