Maxwell Technologies Taps Maples

As one of the best kept secrets in technology, Maxwell Technologies-a good company with good people and a great future - is facing the daunting challenge of building awareness for the company and its advanced ultracapacitor products while at the same time educating the markets where their enabling technology will make a difference, especially in the greentech space.

Knowing the challenges involved, Maxwell tapped Maples Communications to develop and implement a best practices social media and traditional marketing program.

In setting up a best practices program, it is our goal at Maples to demonstrate a return on investment and to make a difference for a company like Maxwell by fulfilling its various needs. Once we become engaged with a client, we: 

• Start by the learning the company’s business/product objectives along with the value proposition, defining the success factors, and determining what source of data will be used for the metrics.
• Identify each audience segment by age group, demographics, titles, etc. and research what they do online - reading, creating content, connecting or offering reviews.  We develop each target audience profile as a participant or a spectator.
• Understand and evaluate the online conversations that reference the company, its products or market categories.  Over time, we obtain a solid understanding of the issues potential customers are encountering and develop content that is relevant to the customer base.
• Implement touch points for social interaction, conversations and SEO.  Create a custom social media monitoring strategy and implement elements of the Maples social media toolkit.
• Setup a metrics dashboard to measure the impact social media and traditional communications are having on the marketing and sales process.

The best practices of integrated social media and traditional marketing efforts are meant to serve Maxwell’s customers and prospects, delivering tangible benefits to all.  The more engaged Maxwell is with their marketplace, the better the chance of prospective customers obtaining information they need to make informed decisions, and the more likely it is that customers will be reminded they made the right decision in doing business with them.  It is our goal for Maxwell to gain stronger customer loyalty, boost awareness about its line of products and increase company revenue.

By combining social media with traditional to support a comprehensive marketing program, capturing data on what makes the customer tick and assisting prospective customers through the buying process, Maxwell will generate a substantial return on investment from their marketing dollars.

Tags: digital media, Maxwell Technologies, orange county, public relations, social media, ultracapacitor