Maples Offers Free Social Media Makeover

As the dust begins to settle on the worst economic recession in living memory, attention turns towards the expected pace of recovery in 2010 with smaller budgets. Questions companies should be asking include:  How can we connect with the customers?  How can we build brand awareness?  How can we manage the company reputation?  And more importantly, how can we generate sales and revenue?  

Many companies are embracing social media as a way to reach stakeholders, create a dialogue, and demonstrate that it understands the worries and needs of its audiences.  Now the question arises, are you implementing the right social media tools effectively?  Are you doing “Best Practices”?  Do you even have a program? (More than 37 percent of brand marketers did not know enough about social media to begin a program.) 

Maples Communications is offering a free social media makeover centered on “Best Practices” for your company.  After determining what your specific goals are for engaging in social media, the social media makeover will provide you a “snapshot” of the following with objectives, strategies, tactical execution and analytical tools: 

• Locate and learn: We will research your audiences online - understanding their conversations, their interests, and their preferred methods of communications, and which social media sites each target audience prefers.
• Establish and build: Position the company as an influencer in delivering relevant content to the audiences in a manner that they wish to receive it is key to any program. Maples will assess the company’s presence both on its own site as well outside social media properties such as Twitter, Facebook, or YouTube to gauge if your outreach is consistent, engaging and creating value for your audiences.
• Create and interact: Maples will also evaluate if your company is creating and interacting with its natural communities through these online properties, and, if so, if it’s in a conversational, transparent nature. Companies need to create content that is relevant for its audiences whether it is text, audio or video. Are the social media efforts contributing to the company’s goals and objectives?

 In addition to the snapshot given, the social media makeover will provide you recommendations on how to connect directly with your customers in ways that were barely imagined just a few years ago.

If you want to attract new customers, increase your company Web site traffic, increase traditional media coverage and increase sales and revenue, then give me a call at (949) 855-3555 or contact me by e-mail: bmaples@maples.com.  I look forward to hearing from you soon.

Tags: best practices, Bob Maples, brand, branding, digital media, makeover, maples communications, marketing communications, orange county, PR, public relations, social media