Along with millions of other Americans, I enjoy following college football. My team? The Nebraska Cornhuskers. I recently attended a game in Lincoln and couldn’t help noticing (and evaluating) their social media content and implementation leading up to, during and after game day.

Here are three more guidelines on keeping things simple when dealing with social media.

For those companies still refraining from jumping into social media for a variety of excuses, there is one more reason to consider getting into the fray: there may soon be no other way to effectively market your firm.