Maples Knows the InfoSecurity Professional

The first commandment in marketing is:  Know Thy Customer.

 

Companies selling security software and services to information security executives should know one more thing:  Maples Communications knows your customer.  Very well.

 

For the past nine years, Maples has represented the premier professional body in information security today – (ISC)² – and its premier credential – the Certified Information Systems Security Professional (CISSP).

 

Until additional communications partners and in-house staff were added years later, Maples oversaw all global communications for the organization.  When we started with (ISC)² in 2000, it  had less than 3,000 certified members.  Today, it has more than 65,000 members in over 130 countries overseeing security for Fortune 500 companies and the top international firms and government agencies.  And it continues to grow.

 

During all that time, I have managed the account team for Maples from our Orange County office and have been fortunate enough to get to know many of the industry’s luminaries and pioneers on a first-name basis, including Howard Schmidt, Hal Tipton, Randy Sanovic, Bill Murray and numerous others. 

 

Working with (ISC)² and the top information security professionals has always brought out the best in me and my staff at Maples.  We are inspired by their tireless dedication to securing the world’s networks (and, really, our modern society).

 

With our understanding of the information security professional, from the network administrators to the Chief Security Officers, and knowing a bit about what makes them tick, including their headaches and what keeps them up at night, we at Maples thought that we could help your infosecurity company market your security products and services to them.

 

And it’s not just customer knowledge we can offer.  We have a 30-year track record of assembling award-winning communications programs, whether it’s via traditional or social media.  In fact, one of Maples’ seven Silver Anvil awards, the Oscar of the public relations industry, recognized our work with (ISC)². 

 

So, if you’re an infosecurity firm looking for a communications agency who not only has a unique understanding of professionals but understands the security market and has developed strong relationships with industry partners and the security media for nearly a decade, talk to Maples.

 

Let us help secure your company’s future.

Tags: agency, cissp, customer, information security, isc2, orange county pr, public relations, social media