In Hollywood, the pinnacle of accomplishment is an Academy Award. In public relations and social media, it’s the PRSA Silver Anvil Award – the most prestigious honor a PR professional can achieve.The Silver Anvil, symbolizing the forging of public opinion, is awarded annually to practitioners who have successfully addressed a contemporary issue with exemplary professional skills, creativity and resourcefulness.
I am proud to say that Maples Communications has earned seven PRSA Silver Anvil Awards and one Bronze Anvil on behalf of our clients – more than any other PR/social media practitioner in Southern California.
Silver Anvils recognize complete public relations and social media programs. Winners incorporate measurable and sound research that identifies problems and opportunities; select effective strategies and tactics; effectively implement resources; and evaluate, identify, analyze and quantify results. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession.
Sponsored by the Public Relations Society of America – the world’s largest public relations and social media professional association – Silver Anvil Awards are regarded as the highest watermark of success for any public relations practitioner. There are 16 categories, reflecting the wide scope and valuable contribution of public relations today. Only one Silver Anvil is awarded in each category; no awards are given in categories where judges determine that the entries do not merit them.
For more than 60 years, this elite group of Silver Anvil winners has contributed to the public relations body of knowledge, forging the history of the profession by promoting and shaping best practices among all public relations practitioners.
I am privileged to be a part of a dynamic industry and a highly talented community of communications professionals. Naturally, peer respect and recognition are deeply rewarding; to be considered one of the “best” PR practitioners in the country seven times is a great honor. But it’s equally satisfying to share the spotlight with my clients. After all, ours is a close and collaborative partnership in which the rewards of hard work and commitment deserve to be shared.
Summaries of all seven of our PRSA Silver Anvil-winning campaigns, as well as the Bronze Award campaign, are available on the Maples Communications website. These summaries include research that identifies the issues and opportunities the programs address; complete plans listing objectives, strategies and target audiences for each campaign; descriptions of key tactics; and metrics for success.
Are you ready to make these winning strategies your own? It was an honor to win seven PRSA Silver Anvil Awards and it would be an honor to help you with a winning PR/social media campaign too.
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