Mike Kilroy, Vice President, Account Management

Internet security, wireless, GPS, semiconductor, environmental/CSR and other technical aspects of the industry are where Kilroy has spent more than 15 years developing his expertise with the editorial community. Kilroy recently ushered the leader in information security into the digital age with a full new-media strategy for 2009.

At the beginning of the social media revolution, traditional media and many PR people derided the impact of the “pajama blogger/podcaster.” My advice is, don’t underestimate their power.

Organizations should invest the time to mine dynamic, real-time customer data and opinion found in social media.

Companies should create aggregated, constantly updated content sites that will help your customers, partners and other stakeholders better understand who you are, what you stand for, and who they should talk to.

I want to take this opportunity to congratulate Howard Schmidt on his appointment as White House Cybersecurity Coordinator today, the nation’s top cybersecurity post.

As I mentioned in a previous post, Maples Communications has worked with Howard for several years in his capacity as both a board member and spokesperson for our client (ISC)2.

Companies are still finding many reasons for not engaging in social media or taking it seriously. For those firms, I have one word: TwitStorm.

The first commandment in marketing is: Know Thy Customer.
Companies selling security software and services to information security executives should know one more thing: Maples Communications knows your customer. Very well.

For those companies still refraining from jumping into social media for a variety of excuses, there is one more reason to consider getting into the fray: there may soon be no other way to effectively market your firm.

There’s a simple social media rule I’d like to get across today: Before starting any social media program, make sure that your customers have not already assembled themselves on sites such as Facebook, Twitter, LinkedIn, etc. in support of your brand. If they have, DROP every thing else you are doing and go talk to them.

In Maples Communications’ quest to create the most compelling, entertaining, relevant and shareable social media content for our clients’ audiences online, we often ask ourselves, “What would traditional media do?”
Now, traditional media have been dismissed in recent years by many in social media circles, mostly because of its glacially slow response to the power [...]

In days past, it used to be a PR person was prized for his or her Rolodex full of media contacts.  In this social media age, that is being quickly replaced by the number of social media contacts reading your blog, following you on Twitter, friending you on Facebook, linking with you on LinkedIn, bookmarking [...]