Posts Tagged ‘Apple’

100% Digital = The End of an Era

Bob Maples posted on November 20th, 2008

Let the dust balls and cob-webs take shape: PC Magazine is no more.
Well…no more as we once knew it, as a printed publication.
PC Magazine, a tech publication that has stood as an industry stalwart for more than 27 years, closed down its print shop yesterday. They have joined the ranks of the Christian Science Monitor [...]

Keep Your Brand Alive!

Bob Maples posted on October 30th, 2008

While I was driving to work this morning, Queen’s “Keep Yourself Alive” came on my favorite radio station. It immediately made me think of how companies need to stay alive by keeping their brands alive – especially during times of economic uncertainty.
Back in March, Harvard Business School published a piece about how to market your [...]