The idea of a company starting its own blog is not new-in fact it is almost old-fashioned in comparison to some of the new social media tools and platforms available today-but it is still a core part of any communications plan.

A few days ago, a friend sent me the “Social Media Revolution” link from YouTube knowing that I believe the traditional media model for companies to communicate to customers is broken.    We are in the middle of a revolution.  The tools may change over time, but social media is here to stay.   
You and I both [...]

Before launching your blog, take a second and first make sure your blog is letting search engines in.

Rather than recreate the wheel this week, I thought I’d share some interesting and relevant links regarding online public relations and social media that I’ve read lately.

Thought You Knew About Online PR? - Think Again: Good article on the different aspects of public relations in the online world.
5 Common Press Release Mistakes and How to [...]