Posts Tagged ‘blogging’

The Most Important Setting for Your WordPress Blog

Other Authors posted on September 22nd, 2009

Before launching your blog, take a second and first make sure your blog is letting search engines in.

Social Media Links

Other Authors posted on May 21st, 2009

Rather than recreate the wheel this week, I thought I’d share some interesting and relevant links regarding online public relations and social media that I’ve read lately.

Thought You Knew About Online PR? - Think Again: Good article on the different aspects of public relations in the online world.
5 Common Press Release Mistakes and How to [...]

Zappos CEO’s Personality Leads to Twitter Success

Other Authors posted on February 17th, 2009

I’ve recently joined Twitter on behalf of one of our clients, Networks In Motion, so it’s no surprise that when reading a recent Mashable list of 10 of the smartest brands in social media, it was the Twitter outreach efforts of online shoe retailer Zappos that really stood out to me as a digital media [...]

The “Me” Generation 2.0

Other Authors posted on December 10th, 2008

A new Forrester Research study by Groundswell author Josh Bernoff he says only 16 percent of those polled expressed trust in corporate blogs.

 

Thinking about this low statistic, I have to wonder – is the low success rate because corporate blogs don’t work? Or because corporate bloggers simply aren’t doing it right?
 
I think the problem is trying [...]

Motrin and the mommy-blogging outrage: A case study

Other Authors posted on November 17th, 2008

In a new and growing field like digital media, it’s important to not only adhere to the old marketing and PR maxim of “know your audience,” but to understand how – and how quickly – your audience communicates.
Like any new communications medium, the opportunities for success are plentiful, but so are the opportunities to put [...]