Before launching your blog, take a second and first make sure your blog is letting search engines in.

Rather than recreate the wheel this week, I thought I’d share some interesting and relevant links regarding online public relations and social media that I’ve read lately.

Thought You Knew About Online PR? - Think Again: Good article on the different aspects of public relations in the online world.
5 Common Press Release Mistakes and How to [...]

I’ve recently joined Twitter on behalf of one of our clients, Networks In Motion, so it’s no surprise that when reading a recent Mashable list of 10 of the smartest brands in social media, it was the Twitter outreach efforts of online shoe retailer Zappos that really stood out to me as a digital media [...]

A new Forrester Research study by Groundswell author Josh Bernoff he says only 16 percent of those polled expressed trust in corporate blogs.

Thinking about this low statistic, I have to wonder – is the low success rate because corporate blogs don’t work? Or because corporate bloggers simply aren’t doing it right?
 
I think the problem is trying [...]

In a new and growing field like digital media, it’s important to not only adhere to the old marketing and PR maxim of “know your audience,” but to understand how – and how quickly – your audience communicates.
Like any new communications medium, the opportunities for success are plentiful, but so are the opportunities to put [...]