One way to communicate directly with a targeted audience is to create a company news site, one that focuses on the company, its news and events, and industry issues. Maples Communications proposes creating a news site to the company’s global content onto a single page, updated and prioritized each day and laid out much like a newspaper.

Being able to see beyond the scope of your customer base to understand how your market is influenced is one of the most important advantages of a social media program.

In this segment, New Media Evangelist Ron Ploof introduces how social media tools such as WordPress, iTunes and YouTube have removed the traditional economics of influence by placing publishing capabilities in the hands of anyone and everyone with an Internet connection.
These free tools have led to a major fragmentation in the audience, with people no [...]