Posts Tagged ‘Bob Maples’

E-tail Content Marketing: Customers want Credible Content

Bob Maples posted on January 26th, 2012

This is 3-of-3 in the “E-tail Content Marketing: Engaging Customers at the Point of Purchase” series of blog posts. A Content Marketing Program is designed to support the e-tailers by placing content at the point of the transactional purchase - a sale that does not require a sales person. The purpose of the content is [...]

E-tail Content Marketing: Tactical Execution to Make a Difference

Bob Maples posted on January 17th, 2012

In my previous blog post, I discussed designing an e-tail content marketing program to support the e-tailers by placing content at the point of the transactional purchase - a sale that does not require a sales person. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information at the point of preference [...]

E-tail Content Marketing: Engaging Customers at the Point-of-Purchase

Bob Maples posted on January 12th, 2012

The rules of marketing have changed. In the new marketing world, you are what you publish. Our customers, with the help of the Internet, have become more sophisticated and require to talked to and not sold to with content that is engaging, relevant and informative. Today, we need to create and share content that is [...]

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Bob Maples posted on October 10th, 2011

Xanax For Sale, In the Los Angeles Times this week, Ina Paiva Cordle wrote an article on how social media is giving firms a boost by word of mouth. The article is about a few people who lost their jobs and decided to reinvent themselves online. For these small businesses, Xanax online cod, social media has become a portal to success. Real brand Xanax online, According to a recent study by EMarketers, 80 percent of leading companies will participate in social media marketing in 2011, nearly double the number from three years ago, online buying Xanax.

And, Xanax australia, uk, us, usa, a 2011 Social Media Marketing report by SocialMediaExaminer.com found that 90 percent of marketers said social media was important for their business. This same report sites that 88 percent said it generated more business exposure and 72 percent said it increased traffic to their website, Xanax For Sale.

Every company mentioned in the Los Angeles Times article reinvented themselves online and immediately went to social media to get the word out. A few of the Irvine Incubation Center entrepreneurial companies asked me for a few pointers in starting a social media program for their companies, order Xanax no prescription. The following are the 10 steps I recommend each company to follow in establishing a successful social media program:

Start by identify your objectives and expectations. Order Xanax online overnight delivery no prescription, These should relate to your key business objectives. Xanax For Sale, Be as specific and quantitative as possible. The objective is to have social media contribute to the company. ($5, where can i order Xanax without prescription,000/month in new online sales) (increase website visits by 20 percent) or (100/month requests for proposals)

Emotionalize your Brand by standing for something. Is Xanax safe, This is what makes your business venture so special/unique/worthy of advocacy. It is your value proposition in just a few sentences and should resonate with your target demographics, so that they are inspired to share it with others, taking Xanax. Remember, hit people with the features and benefits, and you win their minds, Xanax For Sale. Infuse them with your purpose or your mission, Generic Xanax, and you win their hearts.

Identify Your Audience. Who is your customer and who influences their decision. Be as specific as possible relative to psychographics and demographics, where can i find Xanax online. Spend some time listening to what people are saying about you, Xanax samples, your market, product categories, and general discussions online, purchase Xanax online no prescription. Xanax For Sale, The simplest way to do this is to Google your company or use the native platforms on social media like search, twitter or the search features on Facebook, LinkedIn and YouTube.

Optimize your Website/Blog. Your company website is your primary destination for a customer call to action. Buy Xanax from mexico, It is your marketing ante. It should be simply and elegantly designed around the one thing you want your visitors to do. Make sure you've installed Google Analytics tracking code to your website (visit: www.google.com/analytics [http://www.google.com/analytics] for more information), where can i buy cheapest Xanax online, and study your visitor behavior. Then, start making improvements to your website around what you're seeing in the data, Xanax For Sale. Xanax pics, You need to continue developing relevant content that resonates with your audience if you want them to continue coming back.

Establish your Social Media Outpost. Set up accounts on LinkedIn, Facebook, Xanax alternatives, YouTube and Twitter. Buy cheap Xanax no rx, Once you have done that, download Hootsuite (www.hootsuite.com) and you can monitor your brand, listen to relevant conversations, low dose Xanax, engage your communities and update your social platforms all from one simple dashboard.

Engage in using E-mail Marketing. Xanax duration, When you ask people, they say they do not have time to engage in social media but almost everyone uses e-mail. Xanax For Sale, E-mail marketing with relevant content ranks high in terms of conversion. Constant Contact and VerticalResponse are two excellent services that can get you up and running in no time, japan, craiglist, ebay, overseas, paypal. Make sure to integrate your social media with your e-mail marketing and invite people to engage, Xanax forum, e.g.: "Engage with us on Twitter for real-time customer service." "Get exclusive deals on our Facebook page."

Don't abandon a Traditional PR/Media Plan. If you are generating relevant content, the mainstream media will cover your company and product stories, order Xanax from mexican pharmacy. Create something buzz-worthy about your business. Do something creative and unique - find something to differentiate your company from the competition or the market, Xanax For Sale. Xanax no prescription, Then reach out to your trade media, and don't forget the local newspapers, television and radio, order Xanax online c.o.d, and tell them why their viewers would love to learn about your business and products/services. Buy Xanax online no prescription, (Focus on the viewers, not why you deserve coverage)

Start an SEO Program. You want to optimize your website and blog content for your desired keywords, Xanax samples, so that when people type in: "best tires for Ford trucks" into Google, Buy Xanax from mexico, Bing and Yahoo, your tires for Ford trucks website shows up. Spend some time learning more about "Search Engine Optimization".

Measure your Results, generic Xanax. Xanax For Sale, Google Analytics is an industry-leading analytics program and it is easy to sign up and install your website and blog. Measure your results against your business objectives in step one.

Continually Hone and Refine your Content. Xanax blogs, Your social media program is in automatic. The best results come from letting the content and data drive decisions. If your customers resonate with one platform over another, Xanax treatment, channel your time and resources to that platform.

In this new social media marketing world, Xanax use, you are what you publish. If your content is engaging, relevant, buying Xanax online over the counter, and informative, Xanax results, that's how your audience/customers will perceive your brand. In executing a social media program to market your company today, you need to create and share content that is informative, Xanax from canadian pharmacy, inspiring, and, above all, truly valuable.

What elements of social media have had the most impact on your business. What do you consider the "magic sauce".

Modafinil For Sale

Bob Maples posted on March 23rd, 2011

Modafinil For Sale, So...you've got a great product (or service) and your website is now optimized to be a sales conversion machine. Now it's time for the next piece of the puzzle - getting targeted visitors to your website so they'll buy. I would like to provide you my recommendations on the most effective methods for getting a quick surge of immediate traffic to your site. Plus, I will recommend the most effective methods for building long-term, sustainable traffic and getting top rankings in the search engines. Is Modafinil safe, In making my recommendations, I am assuming you have already taken care of the basics of usability, purchase Modafinil online no prescription, Modafinil for sale, done the appropriate keyword research, are posting relevant content regularly for your target audiences, comprar en línea Modafinil, comprar Modafinil baratos, Order Modafinil no prescription, and you've done at least the basics of SEO across the site. With that said, I recommend:

Have metrics tracking in place - You need to make sure you sign up for Google Analytics, Modafinil overnight. Buy Modafinil without a prescription, Seems like a no-brainer, but you'd be amazed how many firms don't take advantage of it, Modafinil schedule. Modafinil interactions, It offers more data than you may need, but you can't beat the price.

Write and distribute an SEO press release - This should be a business announcement with a focus on the USP (Unique Selling Proposition) of your product or service, where can i order Modafinil without prescription. Modafinil forum, In other words, separate your company from the competition and position yourself as the industry leader, effects of Modafinil. I recommend you use the same SEO copywriting techniques as you did for the web page - emphasizing the appropriate keywords, especially in the title and the beginning of the release, Modafinil For Sale. Online buying Modafinil hcl, An SEO press release is an effective way to get your news distributed across the Internet news channels for generating market awareness, in-bound links for SEO and new visitors to your website, online Modafinil without a prescription. Canada, mexico, india,
1. Offline: Many of the local newspapers and radio stations have announcement sections/stories for local businesses. Some communities have business-specific newspapers that will be more likely to consider the new company website as a newsworthy event.
2. Online: There are several good online sources we use for press release distribution, where can i cheapest Modafinil online. Modafinil mg, I recommend using PRWeb, PRLeap, Modafinil no rx, Buy Modafinil without prescription, PRLog, and MyMediaInformation targeted business/multiple trade media, buy Modafinil online no prescription. Announce it to local LinkedIn groups.

Start a pay-per-click campaign Modafinil For Sale, - It is the best way to create instant and sustainable traffic. Order Modafinil online c.o.d, You can do this through pay-per-click (PPC) search engine advertising with Google Adwords, Yahoo, where can i find Modafinil online. Modafinil price, coupon, Search Marketing Solutions and/or MSN adCenter. Before doing this, my Modafinil experience, Modafinil cost, you need to make sure the website is set-up for collecting leads as well to ensure PPC advertising pays off in the short-term. The PPC advertising campaign shouldn't cost more than $300-$500 per month, order Modafinil from mexican pharmacy. I recommend you end the advertising campaign once the organic SEO program positions the company on the first page of the search.

Submit the new Website to the Internet Directories - Links are the fundamental building blocks of the Internet and Search Engine Optimization, Modafinil For Sale. Modafinil duration, Having links pointing to the site is what makes your company site visible and are vital to ranking high in the search engines. Submitting your company site to Internet directories like Open Directory www.dmoz.org and others is a great way to build a foundation of keyword optimized links and tap into a new source of qualified visitors, is Modafinil addictive. Modafinil steet value, You need to analyze the directories, but there are a few paid directories like Yahoo Directory, where can i buy Modafinil online, Purchase Modafinil for sale, Ezilon, BOTW.org, Modafinil recreational, Buy Modafinil from mexico, and others.

Company blogs (Management or Product) - There is nothing better to build natural search engine rankings and traffic than blogging. Blogs are the most powerful search engine optimization tactic available today, Modafinil dangers. Doses Modafinil work, Now that you have the new website, several posts in place for each blog, you need to maximize the links and traffic for your blogging efforts and consistently post at least one and possibly two per week. With the new website, submit the site and blogs to the various blog directories to assist with one-way links to improve rankings in the search engines. Having a blog allows you to use the powerful "Blog and Ping" method of getting keyword optimized backlinks to your website for SEO and it's also a good way to generate sustained traffic from the "Blogosphere." You can accomplish this by creating a blog and submitting it to hundreds of blog directories such as Technorati, Furl, Digg, and others.

Leverage your ‘expert' articles - Taking your expert articles and presentations and getting them published on other sites is the ultimate online marketing strategy. They can be used for the following advantages:
1. Generating one-way in-bound links for boosting company search rankings
2. Attracting laser-targeted "ready-to-buy" visitors to the website
3. Positioning the company as an expert in the various industries it participates

You can use an online article syndication websites to submit the company's various whitepapers and case studies. In addition, you can use YouTube, SlideShare, Flickr and other network sites to place presentations, videos, images, and reviews with links back to your company website.

PPC, press releases, blogs, online syndicated articles and presentations, and SEO are today's most effective methods for generating a quick surge of immediate traffic to the new website as well as long-term sustainable traffic for educating audiences and building awareness for the company. I firmly believe if you consistently use these marketing tactics to launch and maintain the website, you will see a return on investment in the form of increased sales. It takes time, but you need to consistently develop relevant information for your audiences, engage in the online communities, and be active with the company blogs.

Buy Ambien Without Prescription

Bob Maples posted on February 14th, 2011

Buy Ambien Without Prescription, With every article I read or seminar I participate in regarding local search, everyone seems to focus on where search happens. Ambien no prescription, My focus is on where sales happen.

Can you remember the last time you opened the Yellow Pages to get a telephone number? No? Me either. And it's likely that neither can most Americans -- more than 54 percent of us have replaced phone books with Internet and local search, about Ambien. Taking Ambien, That should be enough to convince you why local search marketing is critical to the success of your business. Nearly 73 percent of all online search is related to local content and eight in 10 of those users end up making a phone call or showing up to visit the store in person. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found online and gaining new customers are dramatically intertwined. It doesn't matter what you sell, Ambien brand name, Ambien photos, product or service, or if you have a store or small home office - if local prospects can't find you when they search online - then you don't exist, purchase Ambien online.

Like it or not, if you are not showing up on "the map" you are losing new business opportunities every day. With more than 300 million searches a day in the U.S, Buy Ambien Without Prescription. Buy cheap Ambien, alone, it's likely that someone is looking for your business as you read this article. The question is simple. Are they finding you, where can i buy cheapest Ambien online, Ambien pictures, or are they finding your competitors in a local search? The search engines have created a new index that deals exclusively with businesses who want to list their products/services to their local geographical audiences, which is where local search engine marketing is needed.

Sure, Ambien use, Ambien images, there are other ways to get your message out, but even if you succeed creating awareness through offline traditional efforts, no prescription Ambien online, Where to buy Ambien, chances are your new prospect will go online to interact with your business a bit before picking up the phone or jumping in the car - it's just how the world works these days. More than 54 percent of all Americans have replaced phone books with Internet and local search.

The importance of marketing and building your brand online spawned an entire search marketing industry, herbal Ambien, Ambien used for, but with nearly 100 percent adoption of search behavior by most market segments (think how many people you know that have a Web browser in their pocket these days) means that even the most hyper-local businesses must make search marketing a core local business strategy. The real question is, "What's in it for you?"

New business: Getting found in local search brings a steady stream of new customers 365 days a year

Return on investment - Consider the "Lifetime Value" of one new customer, Ambien natural, Ambien trusted pharmacy reviews, or the profit of one "big ticket" sale - many recuperate their investment from just one new customer

Listed in Online Maps such as Google, Yahoo and Bing - More than 90 percent of the total search market is controlled by the "Big 3" - you get found where your customers are looking

Save money on multiple Yellow Page listings

Total reach and coverage in the city/metro area your business serves - add additional cities if needed

A Web site is just a placeholder, Ambien dosage, Ambien price, I recommend continuous relevant content development, video and a blog

I have spent years building brands and creating reputations for some of the most recognized companies in technology. And now, rx free Ambien, Ambien blogs, my goal is to help you navigate a well-rounded local search marketing campaign that leverages the power of SEO, social media, Ambien results, Buy cheap Ambien no rx, and quality content to put your business in front of the people who matter. So, how do you get started, Ambien dose. Ambien from canadian pharmacy, Now more than ever, companies must stay current with the ever-evolving search experience - from offline to online and mobile media - as well as implementing smarter search tactics to survive in today's diverse media landscape. Failure to reciprocate consumers' changing search behaviors give your competitors a leg up, Ambien alternatives, Ambien reviews, as your bottom line quickly morphs into a flat line. Every generation is becoming search savvy, making it imperative for you to scatter your messaging via:

An SEO-optimized organic ranking

Pay-per-click ads

A user-friendly website

A local-listings-management tool

A social-networking presence

A mobile website and/or app

Directory assistance

Listings on local-search and Internet Yellow Page sites

This collection of tactics underscores the idea to balance a national brand presence with local-market awareness. If you're not doing what is necessary for consumers to easily find you at both national and local levels, Ambien pics, Japan, craiglist, ebay, overseas, paypal, you are distancing yourself by creating a disconnect. You can equate this to not having a storefront sign for your local business: the sign attracts attention, peaks interest and stands as a marker of your business' presence. Without it, what is Ambien, Low dose Ambien, pedestrians and motorists alike will not find you. If they can't find you, how will you drive sales, Ambien without a prescription. Cheap Ambien no rx, Your entire search presence must point the consumer toward the desired outcome - the sale. Do what works for you, but, order Ambien from United States pharmacy, Australia, uk, us, usa, moreover, do what works for the consumer, always striving to enhance the search experience.

With sales as the final goal, your search presence is ultimately about driving a response, whether you seek phone calls, in-store visits or even online requests. To bridge awareness to conversion, your search presence must be complete with the relevant information consumers need to make a transaction.

What does this mean for your company? You must help consumers find you in their local markets, where sales happen.

Send me an e-mail at bmaples@maples.com if you would like a copy of the whitepaper, "Think Global, Act Local in SEO Search Marketing". While consumers search globally, we know they buy locally. This whitepaper provides you details on how to start and execute a local search marketing campaign..

Buy Xanax Without Prescription

Bob Maples posted on November 30th, 2010

Buy Xanax Without Prescription, Can you, your company or your president be considered thought leaders in the digital era without a blog? You can't be taken seriously by business audiences unless you have a blog in the mix. A blog is your delivery mechanism to share your insights consistently. And, while it is certainly possible to do business without a blog, having one is the key ingredient for establishing and sustaining your expertise and knowledge on specific topics. About Xanax, But launching and running a company blog is not easy. It's not as simple as writing posts on a regular basis because a blog has to provide value on a regular basis. Blogs are the fabric of online communication, serving as outright thought leadership vehicles and behind-the-scenes content management systems. They require a time commitment, buy Xanax online cod, After Xanax, serious thought and far more than merely regurgitating the latest stats or trends about their industries - your readers want your opinion and analysis.

So what are the key points in a successful company blog? Here are a few of mine:

Relevant content that provides insight, online buy Xanax without a prescription, Rx free Xanax, perspective and information. At its core, is Xanax safe, Xanax no rx, a company blog has to deliver its readers relevant information they can use to increase their knowledge, learn new things or receive insight that makes a difference.

It needs to be well written, Xanax price. Xanax used for, A blog with spelling and grammatical errors reflects badly on the person writing it and their company. Also, blog posts need to have a good flow and provide an engaging narrative that makes it easy to read, Buy Xanax Without Prescription. This is particularly important given many people scan content online as opposed to reading it, real brand Xanax online. Xanax pictures, This is why a good headline is so important to capture someone's attention.

Posts have to happen on a regular basis. It could be one, two or five posts per week, order Xanax no prescription. Xanax without prescription, Whatever your editorial plan, it needs to be consistent to establish expectations within the company and among the blog's readers, effects of Xanax. Discount Xanax, The worst thing a company can do is post four or five times a week for a few weeks, and then once a week or not at all afterward, is Xanax addictive. Buy Xanax Without Prescription, When the audience doesn't know what to expect, they start to drift away.

Respond to industry issues, competitive stories and customer concerns. Online buying Xanax hcl, Customer service and public relations have never been more important; a bad story can spread around the web's social network at the speed of light. Your blog becomes a responsive outlet to explain your side of any story and douse the fires of negative activity or accentuate the positive.

It can't operate as a standalone entity, order Xanax from United States pharmacy. Purchase Xanax for sale, A blog needs to be supported and nurtured within a company. It needs to be actively promoted within communications, comprar en línea Xanax, comprar Xanax baratos, Where can i cheapest Xanax online, marketing and sales collateral, business cards, online buying Xanax, Xanax brand name, letterhead and e-mail signatures.

The blog and its content should also be promoted on social media services such as Twitter, Facebook, purchase Xanax online no prescription, Buy Xanax without a prescription, LinkedIn and e-mail notification to targeted customers, influencers, purchase Xanax online, Cheap Xanax, media and other friends of the company. A blog needs to be seen as an integral part of a company's brand and identity as opposed to be left alone to its own devices.

Search engine-optimizing your content is important in bringing in search visitors as well as direct traffic, Buy Xanax Without Prescription. The more linkable your blog and website, buy Xanax no prescription, Xanax steet value, the better your search results will be. Very often traditional websites are difficult to link to and not easy for search engines to index, Xanax cost. Buy cheap Xanax, This can be due to the blog or website's structure, the software it's built with, Xanax dosage, Xanax maximum dosage, or its overly complex URLs. Blogs are almost always superior in this respect.

A company blog needs to be integrated into the blogosphere and the blogging community. The people writing a blog need to be reading and commenting on other blogs, kjøpe Xanax på nett, köpa Xanax online. Xanax long term, You can't write a blog in isolation otherwise there are no connections with the "outside" world.

It needs to look good and have a user-friendly design. As much as a company will spend time and money to create a good Web site, its blog also needs to be functionally and attractive. It is a public marketing vehicle that reflects a company's brand, culture and approach to business.

A good blog should follow best practices by including things such as an RSS feed (both through RSS reader and via e-mail), information about the writers, the ability to leave comments, links to social media services, and links to other company resources.

Finally, I'm a big believer that ideas flourish when you're out and about talking to customers, industry gurus and other people about their ideas, interests, thoughts and business endeavors. As much as you can get many ideas from reading online, socializing is a great way to stimulate the mind and idea generation. Many of mine come from the traditional newspapers like the Wall Street Journal or USA Today.

These are my thoughts to a successful company blog. What are some of the other things that a good company blog should feature.

Ambien For Sale

Bob Maples posted on November 22nd, 2010

Ambien For Sale, Despite the fact blogs no longer have a lot of social media sex appeal, they remain an integral part of the landscape because they offer companies valuable ways to deliver insight and information to customers, employees, partners, both traditional and social media, investors and suppliers.

A few weeks ago, Ambien australia, uk, us, usa, Online Ambien without a prescription, I asked the question to my LinkedIn groups, "Should companies blog?". Not only did I get a unanimous ‘yes, Ambien over the counter, Ambien gel, ointment, cream, pill, spray, continuous-release, extended-release, ' but my LinkedIn peeps said they serve as an online soapbox where they can offer unprecedented opportunity to deliver the company's slant on topical issues that impact them. Used wisely, the blog can galvanize customer opinion, my Ambien experience, Ambien from canada, humanize executives and showcase their expertise and market knowledge, and generate buzz around products or services while eliciting feedback as well as collaboration from product evangelists.

Before I delve into the reasons a blog makes sense for companies, Ambien class, Ambien from mexico, let me address the most common issue marketers raise when the subject of social media comes up: what's the ROI.

To some extent, where can i find Ambien online, Taking Ambien, the question is irrelevant. A WordPress blog is free, plus staff time, Ambien pharmacy, Ambien natural, and if even a few customers are kept aware of what's going on in your development or service organization as a result, the cost is cheap. Look first at the "I" factor in ROI, buy no prescription Ambien online, Ambien alternatives, because it may make the decision moot. At its most basic level, the blogging question is a choice between competitive necessity and competitive advantage - if you're not visible, Ambien dangers, Where can i order Ambien without prescription, you're invisible, and that's competitive necessity.

So how am I going to measure and what am I going to get for blogging, Ambien description. Buy generic Ambien,

Traffic growth - increase in click-through to the company website

Customers and other visitors are spending more time on the site

Search-engine ranking are improving on relevant keywords

Blog is generating comments from customers

Media citations are increasing since launching the blog

Overall media coverage has increased versus competitors

Search engines love frequently-updated information, and that's one reason blogs do so well on them. Blogs are a particularly effective tool to establish presence in new markets where there isn't a lot of content already on the Internet. The more you use the keywords that are important to your customers, Ambien reviews, Ambien over the counter, the better you'll do in search.

Another significant reason for a company to blog is the downsizing of editorial news rooms. Publications are shrinking in pages, kjøpe Ambien på nett, köpa Ambien online, Ordering Ambien online, some are going out of business, and others such as BusinessWeek are being sold to serve totally different purposes. Companies can enhance their traditional media efforts by blogging to tell their story directly with their customers, discount Ambien, Ambien street price, their influencers, and other targeted audiences, Ambien canada, mexico, india.

Now that I have the ROI question somewhat answered, let me give you the reasons from my LinkedIn groups on why companies should blog:

Customer relations - Blogs, discussion boards and other forms of interactive media are the most cost-effective customer feedback mechanism ever invented, Ambien For Sale. Ambien treatment, The best reason in the world to blog is to engage in a conversation with customers and their influencers who care about your company and products. Even if there are only two of them.

Media relations - If you launch a company blog, Ambien australia, uk, us, usa, Ambien from canada, you will automatically go to the reading list of every journalist who covers you. And if you do it right, buy Ambien from canada, Generic Ambien, they will actually want to read you. Contrast this with press releases, after Ambien, Buy Ambien no prescription, 90 percent of which go into the trash, unread, real brand Ambien online, Online buy Ambien without a prescription, in my experience.

Tell your story - Telling your story can take many forms. Ambien For Sale, At its most basic level, a blog or podcast is a chance for your executives to speak directly to their constituents, almost as if the media isn't listening. General Motors used the Fastlane blog effectively in this way, buy no prescription Ambien online. Chrysler has a site, TheFirehouse.biz, that it uses to criticize the oil industry, a favorite target for auto makers. The bottom line on telling the story, as in almost anything in the blogosphere, is to be passionate.

Tackle an issue - A small number of companies have used blogging not to market themselves so much as to take a stand on controversial issues or just to provide knowledge where the information presented is part of the solution.

Feed a frenzy - If you're fortunate enough to have a rabid customer base, a blog is an inexpensive and effective way to stoke the fires of that passion.

Promote a product - A trickier but by no means off-limits reason to blog is to promote a product or service. You need to keep the blog focused and provide journalistically-written and relevant information the customer needs and wants in doing his/her due diligence.

A lot of companies use blogs to address problems in the business or to just tell the company story. General Motors aggressively pushes the troubled company to tell its story through social media. A decision not driven by a hard ROI but the company did have a goal in mind: to talk to customers and the media during a very tough time for the business.

So should a company blog? The answer lies in these question, what is the value of sharing relevant information and opinions about your company and products to your customers and their influencers on a regular basis. What about a crisis situation? Is it better to have already started a dialogue with your stakeholders or wait until a reputation-damaging memo about the company has gone "viral" on you. I hope you have your answer.

My next blog will address some of the key ingredients for a successful company blog. What do you believe are some of the key practices for a successful blog.

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Phentermine For Sale

Bob Maples posted on November 12th, 2010

Phentermine For Sale, Awhile ago, I read an article in the Wall Street Journal on a law firm using social media to connect with potential class-action plaintiffs. My first impression was what a smart company using a great strategy with a win-win benefit for all involved - the law firm, the people facing the problem (the target audience), the media (the influencers) and others who have an interest in the problem (companies that can help solve the problem) with advice on a solution. Get Phentermine, I decided to take a closer look at the www.chinesedrywallproblem.com information site. There I saw many approaches used that represent viable marketing lessons for businesses of all types. The website created widespread public awareness around the problem of toxic Chinese dry wall and assisted affected homeowners on multiple levels while generating valuable exposure for the law firm and facilitating relations with potential clients. The law firm is now considered the expert.

Not all businesses can easily link their marketing efforts to a particular problem or an industry issue where education is a significant part of the solution. I believe with the right strategy, Phentermine maximum dosage, Phentermine from mexico, though, along with some specific social media tactics, buy Phentermine online cod, Online buying Phentermine, launching a company-sponsored resource site with an issue-driven blog can establish the company as a trusted authority in specific markets.

How can you become an industry expert and drive business?

The first step is identifying a problem or an industry-changing issue that requires advocacy in assisting people in finding the right solution. It needs to be a specific issue that a lot of people are going through with all the same needs, Phentermine without prescription, Phentermine pharmacy, needing the same information...and you have the expertise to provide relevant, "journalistically-pure" information about all the possible points of interest, Phentermine wiki. Fast shipping Phentermine,

Not so long ago, if you wanted to accomplish this, purchase Phentermine, Phentermine class, you would have to go to the media and hope somebody listens and that your message would get out there. Today, we have a quicker, Phentermine description, Phentermine online cod, better way of informing the masses or even a highly targeted audience: You need to be quick to market in "owning" the search engine optimized key word or phrase URL.

The following six-step plan will help make your resource site a success:

Step 1: Set your objectives and how you will measure success.

You should never move off the starting mark without clear and measurable business goals. Measurability doesn't always mean revenue, but that's always a good place to start. Make sure you have a dashboard to help you communicate the success of the campaign when your C-level management inquires, cheap Phentermine.

Step 2: Generously offer relevant information of value first and foremost.

Both the blog and the resource site should be content rich, with useful information that benefits all affected parties, not just your firm and customers. Include an overview of the issues and historical information, current and breaking news, a current assessment of the situation facing the target audiences. Set up Google alerts for 50 related terms, all of which are directed to a shared RSS reader so a team can quickly collaborate and post new information as soon as it's available. It is extremely important to make it available to everyone for free almost immediately, Phentermine For Sale. Buying Phentermine online over the counter, Step 3: Work with the Media

Embarking on a full traditional PR campaign will raise awareness for the issue in general, as well as for your company, Phentermine gel, ointment, cream, pill, spray, continuous-release, extended-release, Phentermine coupon, and the newly launched blog and resource site. The comprehensive information offered to the media via the blog and site will help position your company as a credible go-to source for information on the issue. Plus, the more coverage you receive, Phentermine long term, Buy generic Phentermine, the more the credibility the company gains.

Make yourself available for all media interviews, order Phentermine online overnight delivery no prescription, Phentermine samples, no matter how last-minute. Take the time in advance to make sure your media presentation resonates with your target audiences and is not weighed down with company sales or marketing speak that could cause people to tune out.

Step 4: Focus on SEO

Search engines are often the first place people turn to when seeking information on any issue, doses Phentermine work, Where can i order Phentermine without prescription, so both paid-search advertising and search-engine optimization (SEO) should be employed, eventually replacing paid search once the site's natural ranking starts to rise. Upload all media coverage featuring your company to the site so that those stories will continue to be accessible if the media outlets later remove them from their own sites. Also, australia, uk, us, usa, Purchase Phentermine online, optimize any video clips by including popular terms in the associated meta and description tags. Metadata for each page, such as the URL strings on top all H1 and H2 tags, generic Phentermine, Real brand Phentermine online, is similarly optimized.

Step 5: Use social media networking tools to spread the message and build audiences.

Twitter - A real-time information network that connects you to the latest information about your problem or issue.

LinkedIn - The world's largest professional network that links you to your trusted contacts.

LinkedIn Groups - A central place for LinkedIn users to form communities around professional interests.

Facebook Fan Page - Provides a custom landing page for the problem or industry issue that is indexed online.

Wikipedia - A web-based, Phentermine no prescription, Rx free Phentermine, collaborative encyclopedia site to educate stakeholders about the problem or industry issues.

YouTube - Create your own channel for your specific issue on this free video-sharing website.

SlideShare - The world's largest community for sharing business presentations and documents. The files are indexed by Internet search engines and enhance the search engine ranking of the presentations and documents.

Step 6: Create alliances with other companies

Create alliances with various other companies involved in the problem or industry issue. You should treat the site as an industry forum and allow those who don't compete with your business to add their logos, Phentermine pharmacy, Phentermine reviews, white papers, guest blogs and other relevant information, Phentermine alternatives. Buying Phentermine online over the counter,

When all is said and done, you will have educated your stakeholders and positioned yourself as the industry expert. And hopefully, purchase Phentermine, Fast shipping Phentermine, you will have generated partners you did not have before and increased your company's revenue.

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Buy Modafinil Without Prescription, Recently, I was able to reach out to more than 100,000 marketing, public relations and social media executives using LinkedIn in less than 30 minutes. How?

I know my communication succeeded because the many comments I received and feedback from friends. But you can't just post anything. Is Modafinil safe, First of all, my communication - a blog post -- had relevant information that hopefully added value and didn't smack with "market-speak" or spam. To maintain my credibility, where can i find Modafinil online, Buy Modafinil without prescription, I made sure whatever I communicate or request in a discussion is a win-win for my contacts.

In this instance, I wrote a short 160-character summary of my blog post with a bit.ly link for my LinkedIn contacts to click directly to my blog page. Instantly, Modafinil price, coupon, Low dose Modafinil, I reached 400-plus contacts with my blog post giving me personal visibility and brand recognition for Maples Communications. Depending on their point of view, I may have displayed my expertise. Then I moved to my LinkedIn Groups of like-minded marketing, buy Modafinil no prescription, Buy generic Modafinil, PR and social media professionals and repeated the process to all the groups that I am a member. I belong to 20 groups that have a member count that exceeds 100,000, taking Modafinil. Modafinil maximum dosage, Before I finish this three-part series on leveraging LinkedIn , I feel it's important to let you know that I am not affiliated with the site in any way, japan, craiglist, ebay, overseas, paypal, Buy Modafinil without a prescription, nor am I promoting their services. LinkedIn is simply a social media tool I have used with some success, where to buy Modafinil. Modafinil samples, As a sales representative, you can go to a trade show and spend thousands of dollars and maybe setup 40 meetings that took hours to schedule. Don't get me wrong, purchase Modafinil online no prescription, Online buy Modafinil without a prescription, you need to do this, too. What I am saying with LinkedIn is that you can communicate to your customers and their influencers as frequently as you have relevant information that will resonate with them. You can start your own group where you can manage and instigate a discussion among your key business contacts, Modafinil gel, ointment, cream, pill, spray, continuous-release, extended-release, Purchase Modafinil for sale, customers, influencers, after Modafinil, Buy Modafinil from mexico, or whoever you approve to be a group member and receive answers to questions that will enhance your company and products.

My number of LinkedIn contacts who click the bit.ly link to my blog may be low, but the LinkedIn contacts are of higher quality and viewed more pages than people who came in through search engines. So, by using LinkedIn, in less than 30 minutes I was able to:

Increase my visibility and that of my company (brand)

Pursue direct sales - leads

Generate traffic and support for my SEO efforts

So, to summarize the focus of this series, following are some of the specific marketing strategies you should execute on LinkedIn;

Increase Your Personal and Company Brand Visibility

First, you can display your expertise in "Answers", Buy Modafinil Without Prescription. Frequently people ask questions like "How can I find a way to utilize social media to reduce my technical support inquiries?", Modafinil canada, mexico, india, Ordering Modafinil online, etc. If you fit the bill, Modafinil from canada, Modafinil over the counter, you can use the question to open a conversation.

Second, you can announce your services or products to others in Answers, herbal Modafinil. Modafinil dosage, Simply answer a question that relates to your service or product, or ask a question looking for something you need.

Third, Modafinil overnight, Modafinil without a prescription, you can drive readers to your blog posts. If someone asks a question to which you have blogged the answer, simply point people to your blog post - driving traffic and gaining a quality, Modafinil brand name, Modafinil use, relevant link at the same time.

Finally, you can get your service or product recommended in "Services." The more recommendations you have, order Modafinil from mexican pharmacy, Modafinil steet value, the better your business looks.

Generating Sales Leads

You can reach potential customers or their influencers through LinkedIn by conversing with people in "Answers". Not only can you find new business partners and ventures, buy no prescription Modafinil online, Modafinil recreational, but you can also answer the questions of people who may be suitable customers.

Second, you can respond to service or product requests, get Modafinil, Modafinil street price, such as when people are looking for an social media solution for a specific industry.

Third, you can look for the right person to contact at the organization you are seeking to do business with.

Finally, you can (again) get your services or products recommended.

Supporting Your Search Engine Optimization Efforts

LinkedIn is actually a reasonably good, quality site to get a link from. They do not use the "no-follow" tag on their outgoing links. More and more people are recognizing the need to build a network of quality links to their Websites. Not only can these links provide a way for search engines to find you, by they can also drive qualified, relevant traffic.

If your organization has 100 employees, and 40 of them have LinkedIn accounts, they why not send out a company-wide e-mail requesting a link back to the company Website? If only 20 staff members add a link, you still added 20 free, quality, possibly relevant links, simply by sending an e-mail. And remember - each account on LinkedIn has space for three links with whatever anchor text you like.

To make the link viewable to search engines, it is important to add the "show Website" feature to each profile that will link to your site. This can be done in each account by clicking in "Edit My Public Profile", make sure "Full View" is checked, and that also "Websites" are also checked. This will make the Website link (and anything else you check here) public.

Again, you can also respond to service requests and other questions in LinkedIn "Answers", in which you can post a link to your Website as a reference. Many "Answers" pages are also indexed in search engine results pages.

It is important to remember that LinkedIn is not meant to be a mass-market platform, and it is difficult to reach a wide variety of people on the site. However, LinkedIn allows for very highly targeted - I say perhaps even elegantly targeted - marketing. Instead of reaching a few million people, the vast majority of whom may not be interested in your services or products, LinkedIn allows you to reach the one influential person who is in need of your services or products. When you boil it right down - isn't strategically reaching "the right people" a big part of what marketing is all about, after all.