Since I began working at Maples Communications last year, I have become more and more enthused about social media marketing and how it can impact a business.  While I had a basic understanding of how to build a Twitter profile, YouTube page, etc. before I started working here, my goal at this position was to [...]

Many companies are embracing social media as a way to reach stakeholders, create a dialogue, and demonstrate that it understands the worries and needs of its audiences. Now the question arises, are you implementing the right social media tools effectively?

Social media presents a conundrum for many companies for one simple reason: you can’t buy it.

PRWeek ran a story last week announcing Volvo selecting a media buying shop to handle its entire social media strategy. 
My first reaction is: What makes Volvo think a media buying shop can all of a sudden build trusted relationships by buying or pushing a brand on an audience?
Social media exists in the context of trusted [...]

Microsoft founder Bill Gates famously once said, “If I was down to my last dollar, I’d spend it on public relations.”
Not surprisingly, I agree with Bill Gates – but I would take his statement a step further. If I was down to my last dollar, I’d invest it in digital media PR.
Public relations and digital/social [...]