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Posts Tagged ‘brand’E-tail Content Marketing: Customers want Credible ContentThis is 3-of-3 in the “E-tail Content Marketing: Engaging Customers at the Point of Purchase” series of blog posts. A Content Marketing Program is designed to support the e-tailers by placing content at the point of the transactional purchase - a sale that does not require a sales person. The purpose of the content is [...] E-tail Content Marketing: Tactical Execution to Make a Difference
In my previous blog post, I discussed designing an e-tail content marketing program to support the e-tailers by placing content at the point of the transactional purchase - a sale that does not require a sales person. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information at the point of preference [...] E-tail Content Marketing: Engaging Customers at the Point-of-Purchase
The rules of marketing have changed. In the new marketing world, you are what you publish. Our customers, with the help of the Internet, have become more sophisticated and require to talked to and not sold to with content that is engaging, relevant and informative. Today, we need to create and share content that is [...] Xanax For Sale
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