Many companies are embracing social media as a way to reach stakeholders, create a dialogue, and demonstrate that it understands the worries and needs of its audiences. Now the question arises, are you implementing the right social media tools effectively?

PRWeek ran a story last week announcing Volvo selecting a media buying shop to handle its entire social media strategy. 
My first reaction is: What makes Volvo think a media buying shop can all of a sudden build trusted relationships by buying or pushing a brand on an audience?
Social media exists in the context of trusted [...]

Gary Beach, publisher emeritus for CIO Magazine, recently brought a many-years-past McGraw-Hill Companies advertisement to my attention:

I remember the ad – I wish I didn’t, but I do.  Even after all these years, the moral of the ad – “Sales start before your salesman calls” – still rings true.
A lot has changed since the McGraw-Hill [...]

The global financial crisis has eroded confidence among CEOs worldwide, according to a recent survey by PricewaterhouseCoopers. According to the Wall Street Journal’s write-up of the survey, company chiefs think business won’t pick up for three years, and, accordingly, they’ve entered crisis mode, focusing more on survival than growth.
I cannot argue with anyone who wants [...]

I’ve recently joined Twitter on behalf of one of our clients, Networks In Motion, so it’s no surprise that when reading a recent Mashable list of 10 of the smartest brands in social media, it was the Twitter outreach efforts of online shoe retailer Zappos that really stood out to me as a digital media [...]

A few days ago, I sent a few digital media PR white papers to some friends. One good friend and a few others who want to assist in developing new business for Maples DMG asked a provocative question: “What is your value proposition?”

It stopped me in my path. 
At Maples DMG, we’ve been so busy executing [...]

Let the dust balls and cob-webs take shape: PC Magazine is no more.
Well…no more as we once knew it, as a printed publication.
PC Magazine, a tech publication that has stood as an industry stalwart for more than 27 years, closed down its print shop yesterday. They have joined the ranks of the Christian Science Monitor [...]

While I was driving to work this morning, Queen’s “Keep Yourself Alive” came on my favorite radio station. It immediately made me think of how companies need to stay alive by keeping their brands alive – especially during times of economic uncertainty.
Back in March, Harvard Business School published a piece about how to market your [...]