Posts Tagged ‘communications’

E-tail Content Marketing: Customers want Credible Content

Bob Maples posted on January 26th, 2012

This is 3-of-3 in the “E-tail Content Marketing: Engaging Customers at the Point of Purchase” series of blog posts. A Content Marketing Program is designed to support the e-tailers by placing content at the point of the transactional purchase - a sale that does not require a sales person. The purpose of the content is [...]

E-tail Content Marketing: Tactical Execution to Make a Difference

Bob Maples posted on January 17th, 2012

In my previous blog post, I discussed designing an e-tail content marketing program to support the e-tailers by placing content at the point of the transactional purchase - a sale that does not require a sales person. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information at the point of preference [...]

E-tail Content Marketing: Engaging Customers at the Point-of-Purchase

Bob Maples posted on January 12th, 2012

The rules of marketing have changed. In the new marketing world, you are what you publish. Our customers, with the help of the Internet, have become more sophisticated and require to talked to and not sold to with content that is engaging, relevant and informative. Today, we need to create and share content that is [...]

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Bob Maples posted on October 10th, 2011

Xanax For Sale, In the Los Angeles Times this week, Ina Paiva Cordle wrote an article on how social media is giving firms a boost by word of mouth. The article is about a few people who lost their jobs and decided to reinvent themselves online. For these small businesses, Xanax online cod, social media has become a portal to success. Real brand Xanax online, According to a recent study by EMarketers, 80 percent of leading companies will participate in social media marketing in 2011, nearly double the number from three years ago, online buying Xanax.

And, Xanax australia, uk, us, usa, a 2011 Social Media Marketing report by SocialMediaExaminer.com found that 90 percent of marketers said social media was important for their business. This same report sites that 88 percent said it generated more business exposure and 72 percent said it increased traffic to their website, Xanax For Sale.

Every company mentioned in the Los Angeles Times article reinvented themselves online and immediately went to social media to get the word out. A few of the Irvine Incubation Center entrepreneurial companies asked me for a few pointers in starting a social media program for their companies, order Xanax no prescription. The following are the 10 steps I recommend each company to follow in establishing a successful social media program:

Start by identify your objectives and expectations. Order Xanax online overnight delivery no prescription, These should relate to your key business objectives. Xanax For Sale, Be as specific and quantitative as possible. The objective is to have social media contribute to the company. ($5, where can i order Xanax without prescription,000/month in new online sales) (increase website visits by 20 percent) or (100/month requests for proposals)

Emotionalize your Brand by standing for something. Is Xanax safe, This is what makes your business venture so special/unique/worthy of advocacy. It is your value proposition in just a few sentences and should resonate with your target demographics, so that they are inspired to share it with others, taking Xanax. Remember, hit people with the features and benefits, and you win their minds, Xanax For Sale. Infuse them with your purpose or your mission, Generic Xanax, and you win their hearts.

Identify Your Audience. Who is your customer and who influences their decision. Be as specific as possible relative to psychographics and demographics, where can i find Xanax online. Spend some time listening to what people are saying about you, Xanax samples, your market, product categories, and general discussions online, purchase Xanax online no prescription. Xanax For Sale, The simplest way to do this is to Google your company or use the native platforms on social media like search, twitter or the search features on Facebook, LinkedIn and YouTube.

Optimize your Website/Blog. Your company website is your primary destination for a customer call to action. Buy Xanax from mexico, It is your marketing ante. It should be simply and elegantly designed around the one thing you want your visitors to do. Make sure you've installed Google Analytics tracking code to your website (visit: www.google.com/analytics [http://www.google.com/analytics] for more information), where can i buy cheapest Xanax online, and study your visitor behavior. Then, start making improvements to your website around what you're seeing in the data, Xanax For Sale. Xanax pics, You need to continue developing relevant content that resonates with your audience if you want them to continue coming back.

Establish your Social Media Outpost. Set up accounts on LinkedIn, Facebook, Xanax alternatives, YouTube and Twitter. Buy cheap Xanax no rx, Once you have done that, download Hootsuite (www.hootsuite.com) and you can monitor your brand, listen to relevant conversations, low dose Xanax, engage your communities and update your social platforms all from one simple dashboard.

Engage in using E-mail Marketing. Xanax duration, When you ask people, they say they do not have time to engage in social media but almost everyone uses e-mail. Xanax For Sale, E-mail marketing with relevant content ranks high in terms of conversion. Constant Contact and VerticalResponse are two excellent services that can get you up and running in no time, japan, craiglist, ebay, overseas, paypal. Make sure to integrate your social media with your e-mail marketing and invite people to engage, Xanax forum, e.g.: "Engage with us on Twitter for real-time customer service." "Get exclusive deals on our Facebook page."

Don't abandon a Traditional PR/Media Plan. If you are generating relevant content, the mainstream media will cover your company and product stories, order Xanax from mexican pharmacy. Create something buzz-worthy about your business. Do something creative and unique - find something to differentiate your company from the competition or the market, Xanax For Sale. Xanax no prescription, Then reach out to your trade media, and don't forget the local newspapers, television and radio, order Xanax online c.o.d, and tell them why their viewers would love to learn about your business and products/services. Buy Xanax online no prescription, (Focus on the viewers, not why you deserve coverage)

Start an SEO Program. You want to optimize your website and blog content for your desired keywords, Xanax samples, so that when people type in: "best tires for Ford trucks" into Google, Buy Xanax from mexico, Bing and Yahoo, your tires for Ford trucks website shows up. Spend some time learning more about "Search Engine Optimization".

Measure your Results, generic Xanax. Xanax For Sale, Google Analytics is an industry-leading analytics program and it is easy to sign up and install your website and blog. Measure your results against your business objectives in step one.

Continually Hone and Refine your Content. Xanax blogs, Your social media program is in automatic. The best results come from letting the content and data drive decisions. If your customers resonate with one platform over another, Xanax treatment, channel your time and resources to that platform.

In this new social media marketing world, Xanax use, you are what you publish. If your content is engaging, relevant, buying Xanax online over the counter, and informative, Xanax results, that's how your audience/customers will perceive your brand. In executing a social media program to market your company today, you need to create and share content that is informative, Xanax from canadian pharmacy, inspiring, and, above all, truly valuable.

What elements of social media have had the most impact on your business. What do you consider the "magic sauce".

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Bob Maples posted on March 23rd, 2011

Modafinil For Sale, So...you've got a great product (or service) and your website is now optimized to be a sales conversion machine. Now it's time for the next piece of the puzzle - getting targeted visitors to your website so they'll buy. I would like to provide you my recommendations on the most effective methods for getting a quick surge of immediate traffic to your site. Plus, I will recommend the most effective methods for building long-term, sustainable traffic and getting top rankings in the search engines. Is Modafinil safe, In making my recommendations, I am assuming you have already taken care of the basics of usability, purchase Modafinil online no prescription, Modafinil for sale, done the appropriate keyword research, are posting relevant content regularly for your target audiences, comprar en línea Modafinil, comprar Modafinil baratos, Order Modafinil no prescription, and you've done at least the basics of SEO across the site. With that said, I recommend:

Have metrics tracking in place - You need to make sure you sign up for Google Analytics, Modafinil overnight. Buy Modafinil without a prescription, Seems like a no-brainer, but you'd be amazed how many firms don't take advantage of it, Modafinil schedule. Modafinil interactions, It offers more data than you may need, but you can't beat the price.

Write and distribute an SEO press release - This should be a business announcement with a focus on the USP (Unique Selling Proposition) of your product or service, where can i order Modafinil without prescription. Modafinil forum, In other words, separate your company from the competition and position yourself as the industry leader, effects of Modafinil. I recommend you use the same SEO copywriting techniques as you did for the web page - emphasizing the appropriate keywords, especially in the title and the beginning of the release, Modafinil For Sale. Online buying Modafinil hcl, An SEO press release is an effective way to get your news distributed across the Internet news channels for generating market awareness, in-bound links for SEO and new visitors to your website, online Modafinil without a prescription. Canada, mexico, india,
1. Offline: Many of the local newspapers and radio stations have announcement sections/stories for local businesses. Some communities have business-specific newspapers that will be more likely to consider the new company website as a newsworthy event.
2. Online: There are several good online sources we use for press release distribution, where can i cheapest Modafinil online. Modafinil mg, I recommend using PRWeb, PRLeap, Modafinil no rx, Buy Modafinil without prescription, PRLog, and MyMediaInformation targeted business/multiple trade media, buy Modafinil online no prescription. Announce it to local LinkedIn groups.

Start a pay-per-click campaign Modafinil For Sale, - It is the best way to create instant and sustainable traffic. Order Modafinil online c.o.d, You can do this through pay-per-click (PPC) search engine advertising with Google Adwords, Yahoo, where can i find Modafinil online. Modafinil price, coupon, Search Marketing Solutions and/or MSN adCenter. Before doing this, my Modafinil experience, Modafinil cost, you need to make sure the website is set-up for collecting leads as well to ensure PPC advertising pays off in the short-term. The PPC advertising campaign shouldn't cost more than $300-$500 per month, order Modafinil from mexican pharmacy. I recommend you end the advertising campaign once the organic SEO program positions the company on the first page of the search.

Submit the new Website to the Internet Directories - Links are the fundamental building blocks of the Internet and Search Engine Optimization, Modafinil For Sale. Modafinil duration, Having links pointing to the site is what makes your company site visible and are vital to ranking high in the search engines. Submitting your company site to Internet directories like Open Directory www.dmoz.org and others is a great way to build a foundation of keyword optimized links and tap into a new source of qualified visitors, is Modafinil addictive. Modafinil steet value, You need to analyze the directories, but there are a few paid directories like Yahoo Directory, where can i buy Modafinil online, Purchase Modafinil for sale, Ezilon, BOTW.org, Modafinil recreational, Buy Modafinil from mexico, and others.

Company blogs (Management or Product) - There is nothing better to build natural search engine rankings and traffic than blogging. Blogs are the most powerful search engine optimization tactic available today, Modafinil dangers. Doses Modafinil work, Now that you have the new website, several posts in place for each blog, you need to maximize the links and traffic for your blogging efforts and consistently post at least one and possibly two per week. With the new website, submit the site and blogs to the various blog directories to assist with one-way links to improve rankings in the search engines. Having a blog allows you to use the powerful "Blog and Ping" method of getting keyword optimized backlinks to your website for SEO and it's also a good way to generate sustained traffic from the "Blogosphere." You can accomplish this by creating a blog and submitting it to hundreds of blog directories such as Technorati, Furl, Digg, and others.

Leverage your ‘expert' articles - Taking your expert articles and presentations and getting them published on other sites is the ultimate online marketing strategy. They can be used for the following advantages:
1. Generating one-way in-bound links for boosting company search rankings
2. Attracting laser-targeted "ready-to-buy" visitors to the website
3. Positioning the company as an expert in the various industries it participates

You can use an online article syndication websites to submit the company's various whitepapers and case studies. In addition, you can use YouTube, SlideShare, Flickr and other network sites to place presentations, videos, images, and reviews with links back to your company website.

PPC, press releases, blogs, online syndicated articles and presentations, and SEO are today's most effective methods for generating a quick surge of immediate traffic to the new website as well as long-term sustainable traffic for educating audiences and building awareness for the company. I firmly believe if you consistently use these marketing tactics to launch and maintain the website, you will see a return on investment in the form of increased sales. It takes time, but you need to consistently develop relevant information for your audiences, engage in the online communities, and be active with the company blogs.

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Bob Maples posted on February 14th, 2011

Buy Ambien Without Prescription, With every article I read or seminar I participate in regarding local search, everyone seems to focus on where search happens. Ambien no prescription, My focus is on where sales happen.

Can you remember the last time you opened the Yellow Pages to get a telephone number? No? Me either. And it's likely that neither can most Americans -- more than 54 percent of us have replaced phone books with Internet and local search, about Ambien. Taking Ambien, That should be enough to convince you why local search marketing is critical to the success of your business. Nearly 73 percent of all online search is related to local content and eight in 10 of those users end up making a phone call or showing up to visit the store in person. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found online and gaining new customers are dramatically intertwined. It doesn't matter what you sell, Ambien brand name, Ambien photos, product or service, or if you have a store or small home office - if local prospects can't find you when they search online - then you don't exist, purchase Ambien online.

Like it or not, if you are not showing up on "the map" you are losing new business opportunities every day. With more than 300 million searches a day in the U.S, Buy Ambien Without Prescription. Buy cheap Ambien, alone, it's likely that someone is looking for your business as you read this article. The question is simple. Are they finding you, where can i buy cheapest Ambien online, Ambien pictures, or are they finding your competitors in a local search? The search engines have created a new index that deals exclusively with businesses who want to list their products/services to their local geographical audiences, which is where local search engine marketing is needed.

Sure, Ambien use, Ambien images, there are other ways to get your message out, but even if you succeed creating awareness through offline traditional efforts, no prescription Ambien online, Where to buy Ambien, chances are your new prospect will go online to interact with your business a bit before picking up the phone or jumping in the car - it's just how the world works these days. More than 54 percent of all Americans have replaced phone books with Internet and local search.

The importance of marketing and building your brand online spawned an entire search marketing industry, herbal Ambien, Ambien used for, but with nearly 100 percent adoption of search behavior by most market segments (think how many people you know that have a Web browser in their pocket these days) means that even the most hyper-local businesses must make search marketing a core local business strategy. The real question is, "What's in it for you?"

New business: Getting found in local search brings a steady stream of new customers 365 days a year

Return on investment - Consider the "Lifetime Value" of one new customer, Ambien natural, Ambien trusted pharmacy reviews, or the profit of one "big ticket" sale - many recuperate their investment from just one new customer

Listed in Online Maps such as Google, Yahoo and Bing - More than 90 percent of the total search market is controlled by the "Big 3" - you get found where your customers are looking

Save money on multiple Yellow Page listings

Total reach and coverage in the city/metro area your business serves - add additional cities if needed

A Web site is just a placeholder, Ambien dosage, Ambien price, I recommend continuous relevant content development, video and a blog

I have spent years building brands and creating reputations for some of the most recognized companies in technology. And now, rx free Ambien, Ambien blogs, my goal is to help you navigate a well-rounded local search marketing campaign that leverages the power of SEO, social media, Ambien results, Buy cheap Ambien no rx, and quality content to put your business in front of the people who matter. So, how do you get started, Ambien dose. Ambien from canadian pharmacy, Now more than ever, companies must stay current with the ever-evolving search experience - from offline to online and mobile media - as well as implementing smarter search tactics to survive in today's diverse media landscape. Failure to reciprocate consumers' changing search behaviors give your competitors a leg up, Ambien alternatives, Ambien reviews, as your bottom line quickly morphs into a flat line. Every generation is becoming search savvy, making it imperative for you to scatter your messaging via:

An SEO-optimized organic ranking

Pay-per-click ads

A user-friendly website

A local-listings-management tool

A social-networking presence

A mobile website and/or app

Directory assistance

Listings on local-search and Internet Yellow Page sites

This collection of tactics underscores the idea to balance a national brand presence with local-market awareness. If you're not doing what is necessary for consumers to easily find you at both national and local levels, Ambien pics, Japan, craiglist, ebay, overseas, paypal, you are distancing yourself by creating a disconnect. You can equate this to not having a storefront sign for your local business: the sign attracts attention, peaks interest and stands as a marker of your business' presence. Without it, what is Ambien, Low dose Ambien, pedestrians and motorists alike will not find you. If they can't find you, how will you drive sales, Ambien without a prescription. Cheap Ambien no rx, Your entire search presence must point the consumer toward the desired outcome - the sale. Do what works for you, but, order Ambien from United States pharmacy, Australia, uk, us, usa, moreover, do what works for the consumer, always striving to enhance the search experience.

With sales as the final goal, your search presence is ultimately about driving a response, whether you seek phone calls, in-store visits or even online requests. To bridge awareness to conversion, your search presence must be complete with the relevant information consumers need to make a transaction.

What does this mean for your company? You must help consumers find you in their local markets, where sales happen.

Send me an e-mail at bmaples@maples.com if you would like a copy of the whitepaper, "Think Global, Act Local in SEO Search Marketing". While consumers search globally, we know they buy locally. This whitepaper provides you details on how to start and execute a local search marketing campaign..

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Bob Maples posted on November 30th, 2010

Buy Xanax Without Prescription, Can you, your company or your president be considered thought leaders in the digital era without a blog? You can't be taken seriously by business audiences unless you have a blog in the mix. A blog is your delivery mechanism to share your insights consistently. And, while it is certainly possible to do business without a blog, having one is the key ingredient for establishing and sustaining your expertise and knowledge on specific topics. About Xanax, But launching and running a company blog is not easy. It's not as simple as writing posts on a regular basis because a blog has to provide value on a regular basis. Blogs are the fabric of online communication, serving as outright thought leadership vehicles and behind-the-scenes content management systems. They require a time commitment, buy Xanax online cod, After Xanax, serious thought and far more than merely regurgitating the latest stats or trends about their industries - your readers want your opinion and analysis.

So what are the key points in a successful company blog? Here are a few of mine:

Relevant content that provides insight, online buy Xanax without a prescription, Rx free Xanax, perspective and information. At its core, is Xanax safe, Xanax no rx, a company blog has to deliver its readers relevant information they can use to increase their knowledge, learn new things or receive insight that makes a difference.

It needs to be well written, Xanax price. Xanax used for, A blog with spelling and grammatical errors reflects badly on the person writing it and their company. Also, blog posts need to have a good flow and provide an engaging narrative that makes it easy to read, Buy Xanax Without Prescription. This is particularly important given many people scan content online as opposed to reading it, real brand Xanax online. Xanax pictures, This is why a good headline is so important to capture someone's attention.

Posts have to happen on a regular basis. It could be one, two or five posts per week, order Xanax no prescription. Xanax without prescription, Whatever your editorial plan, it needs to be consistent to establish expectations within the company and among the blog's readers, effects of Xanax. Discount Xanax, The worst thing a company can do is post four or five times a week for a few weeks, and then once a week or not at all afterward, is Xanax addictive. Buy Xanax Without Prescription, When the audience doesn't know what to expect, they start to drift away.

Respond to industry issues, competitive stories and customer concerns. Online buying Xanax hcl, Customer service and public relations have never been more important; a bad story can spread around the web's social network at the speed of light. Your blog becomes a responsive outlet to explain your side of any story and douse the fires of negative activity or accentuate the positive.

It can't operate as a standalone entity, order Xanax from United States pharmacy. Purchase Xanax for sale, A blog needs to be supported and nurtured within a company. It needs to be actively promoted within communications, comprar en línea Xanax, comprar Xanax baratos, Where can i cheapest Xanax online, marketing and sales collateral, business cards, online buying Xanax, Xanax brand name, letterhead and e-mail signatures.

The blog and its content should also be promoted on social media services such as Twitter, Facebook, purchase Xanax online no prescription, Buy Xanax without a prescription, LinkedIn and e-mail notification to targeted customers, influencers, purchase Xanax online, Cheap Xanax, media and other friends of the company. A blog needs to be seen as an integral part of a company's brand and identity as opposed to be left alone to its own devices.

Search engine-optimizing your content is important in bringing in search visitors as well as direct traffic, Buy Xanax Without Prescription. The more linkable your blog and website, buy Xanax no prescription, Xanax steet value, the better your search results will be. Very often traditional websites are difficult to link to and not easy for search engines to index, Xanax cost. Buy cheap Xanax, This can be due to the blog or website's structure, the software it's built with, Xanax dosage, Xanax maximum dosage, or its overly complex URLs. Blogs are almost always superior in this respect.

A company blog needs to be integrated into the blogosphere and the blogging community. The people writing a blog need to be reading and commenting on other blogs, kjøpe Xanax på nett, köpa Xanax online. Xanax long term, You can't write a blog in isolation otherwise there are no connections with the "outside" world.

It needs to look good and have a user-friendly design. As much as a company will spend time and money to create a good Web site, its blog also needs to be functionally and attractive. It is a public marketing vehicle that reflects a company's brand, culture and approach to business.

A good blog should follow best practices by including things such as an RSS feed (both through RSS reader and via e-mail), information about the writers, the ability to leave comments, links to social media services, and links to other company resources.

Finally, I'm a big believer that ideas flourish when you're out and about talking to customers, industry gurus and other people about their ideas, interests, thoughts and business endeavors. As much as you can get many ideas from reading online, socializing is a great way to stimulate the mind and idea generation. Many of mine come from the traditional newspapers like the Wall Street Journal or USA Today.

These are my thoughts to a successful company blog. What are some of the other things that a good company blog should feature.

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Bob Maples posted on November 5th, 2010

Buy Modafinil Without Prescription, Recently, I was able to reach out to more than 100,000 marketing, public relations and social media executives using LinkedIn in less than 30 minutes. How?

I know my communication succeeded because the many comments I received and feedback from friends. But you can't just post anything. Is Modafinil safe, First of all, my communication - a blog post -- had relevant information that hopefully added value and didn't smack with "market-speak" or spam. To maintain my credibility, where can i find Modafinil online, Buy Modafinil without prescription, I made sure whatever I communicate or request in a discussion is a win-win for my contacts.

In this instance, I wrote a short 160-character summary of my blog post with a bit.ly link for my LinkedIn contacts to click directly to my blog page. Instantly, Modafinil price, coupon, Low dose Modafinil, I reached 400-plus contacts with my blog post giving me personal visibility and brand recognition for Maples Communications. Depending on their point of view, I may have displayed my expertise. Then I moved to my LinkedIn Groups of like-minded marketing, buy Modafinil no prescription, Buy generic Modafinil, PR and social media professionals and repeated the process to all the groups that I am a member. I belong to 20 groups that have a member count that exceeds 100,000, taking Modafinil. Modafinil maximum dosage, Before I finish this three-part series on leveraging LinkedIn , I feel it's important to let you know that I am not affiliated with the site in any way, japan, craiglist, ebay, overseas, paypal, Buy Modafinil without a prescription, nor am I promoting their services. LinkedIn is simply a social media tool I have used with some success, where to buy Modafinil. Modafinil samples, As a sales representative, you can go to a trade show and spend thousands of dollars and maybe setup 40 meetings that took hours to schedule. Don't get me wrong, purchase Modafinil online no prescription, Online buy Modafinil without a prescription, you need to do this, too. What I am saying with LinkedIn is that you can communicate to your customers and their influencers as frequently as you have relevant information that will resonate with them. You can start your own group where you can manage and instigate a discussion among your key business contacts, Modafinil gel, ointment, cream, pill, spray, continuous-release, extended-release, Purchase Modafinil for sale, customers, influencers, after Modafinil, Buy Modafinil from mexico, or whoever you approve to be a group member and receive answers to questions that will enhance your company and products.

My number of LinkedIn contacts who click the bit.ly link to my blog may be low, but the LinkedIn contacts are of higher quality and viewed more pages than people who came in through search engines. So, by using LinkedIn, in less than 30 minutes I was able to:

Increase my visibility and that of my company (brand)

Pursue direct sales - leads

Generate traffic and support for my SEO efforts

So, to summarize the focus of this series, following are some of the specific marketing strategies you should execute on LinkedIn;

Increase Your Personal and Company Brand Visibility

First, you can display your expertise in "Answers", Buy Modafinil Without Prescription. Frequently people ask questions like "How can I find a way to utilize social media to reduce my technical support inquiries?", Modafinil canada, mexico, india, Ordering Modafinil online, etc. If you fit the bill, Modafinil from canada, Modafinil over the counter, you can use the question to open a conversation.

Second, you can announce your services or products to others in Answers, herbal Modafinil. Modafinil dosage, Simply answer a question that relates to your service or product, or ask a question looking for something you need.

Third, Modafinil overnight, Modafinil without a prescription, you can drive readers to your blog posts. If someone asks a question to which you have blogged the answer, simply point people to your blog post - driving traffic and gaining a quality, Modafinil brand name, Modafinil use, relevant link at the same time.

Finally, you can get your service or product recommended in "Services." The more recommendations you have, order Modafinil from mexican pharmacy, Modafinil steet value, the better your business looks.

Generating Sales Leads

You can reach potential customers or their influencers through LinkedIn by conversing with people in "Answers". Not only can you find new business partners and ventures, buy no prescription Modafinil online, Modafinil recreational, but you can also answer the questions of people who may be suitable customers.

Second, you can respond to service or product requests, get Modafinil, Modafinil street price, such as when people are looking for an social media solution for a specific industry.

Third, you can look for the right person to contact at the organization you are seeking to do business with.

Finally, you can (again) get your services or products recommended.

Supporting Your Search Engine Optimization Efforts

LinkedIn is actually a reasonably good, quality site to get a link from. They do not use the "no-follow" tag on their outgoing links. More and more people are recognizing the need to build a network of quality links to their Websites. Not only can these links provide a way for search engines to find you, by they can also drive qualified, relevant traffic.

If your organization has 100 employees, and 40 of them have LinkedIn accounts, they why not send out a company-wide e-mail requesting a link back to the company Website? If only 20 staff members add a link, you still added 20 free, quality, possibly relevant links, simply by sending an e-mail. And remember - each account on LinkedIn has space for three links with whatever anchor text you like.

To make the link viewable to search engines, it is important to add the "show Website" feature to each profile that will link to your site. This can be done in each account by clicking in "Edit My Public Profile", make sure "Full View" is checked, and that also "Websites" are also checked. This will make the Website link (and anything else you check here) public.

Again, you can also respond to service requests and other questions in LinkedIn "Answers", in which you can post a link to your Website as a reference. Many "Answers" pages are also indexed in search engine results pages.

It is important to remember that LinkedIn is not meant to be a mass-market platform, and it is difficult to reach a wide variety of people on the site. However, LinkedIn allows for very highly targeted - I say perhaps even elegantly targeted - marketing. Instead of reaching a few million people, the vast majority of whom may not be interested in your services or products, LinkedIn allows you to reach the one influential person who is in need of your services or products. When you boil it right down - isn't strategically reaching "the right people" a big part of what marketing is all about, after all.

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Bob Maples posted on November 2nd, 2010

Buy Phentermine Without Prescription, In last week's blog post on LinkedIn, I discussed how to get started to best build, maintain and leverage business relationships on the popular social media site. This time I want to focus on specific action items you can and should be doing every week to maximize your LinkedIn participation:

Weekly Action Items:

Ask questions. This allows you to have a much bigger footprint within your network and to communicate in different ways with your first-degree network. For example, order Phentermine online c.o.d, No prescription Phentermine online, at least once a month ask a question about a problem you faced recently or if anybody else heard of a particular vendor that called you the other day. If you have a big network, discount Phentermine, My Phentermine experience, you can ask questions more frequently.

Answer questions. This is a great way to profile you and your brand and to generate leads and real business, Phentermine wiki. Where can i buy Phentermine online, Remember, to be considered an "expert" in any particular area, Phentermine description, Buy Phentermine from canada, you only need to know more than the person reading the answer. Get in there, search for questions that you think you can answer, and answer them.

Start group discussions. Once you've joined some groups, go in there and participate in discussions that are happening or start group discussions, Buy Phentermine Without Prescription. Remember that these are targeted audiences and people have joined groups for a specific reason, Phentermine without prescription. Phentermine online cod, You can also set up notifications within the group so you get a digest of discussions that are happening within the groups you've joined. Posting news is one of the best ways to participate in groups - it takes less thought and work up front than starting a discussion, Phentermine pictures, Phentermine australia, uk, us, usa, and groups provide an easy way to get your fellow professionals' take on an article or blog post.

Do an advanced People Search. In the upper right hand corner click on Advanced. Search for titles of people or people at companies that you may want to connect with, about Phentermine. One of my client's sales team is using this feature daily by searching for "design engineer" titles at companies they're trying to penetrate.

Search for companies. Buy Phentermine Without Prescription, In essence, this is competitive intelligence. Online buying Phentermine, What are your competitors doing. Who should are they connecting with, cheap Phentermine. Order Phentermine no prescription, What content are they publishing. There's a great new feature that was launched this year called Follow Company, Phentermine for sale. This feature allows you to keep up on occurrences within those companies by sending you updates through your LinkedIn account and gives you something to talk about with the contacts that you find.

Update your network status. Do this once per week, Buy Phentermine Without Prescription. Phentermine long term, Remember, this is not Facebook but status updates serve a similar purpose in a business context, Phentermine treatment. Where can i cheapest Phentermine online, Status updates are essential mini performances. When you post a status update on the company or your press release, Phentermine pics, Online buying Phentermine hcl, you're giving your network information about yourself or your brand. Here's a good example from one of my connections that I saw today: "Fantastic article - The Difference Between B2B and B2C SEO - Proteus SEO." What does this tell me about the person that posted this, buy cheap Phentermine no rx. Buy Phentermine Without Prescription, He's in the know. Canada, mexico, india, He has access to information that might help me. His status update has elevated his profile in my mind as a possible expert in this area, Phentermine images. What is Phentermine, The best use of your LinkedIn status is to demonstrate your expertise and educate your connections about your skills - it has to be a win-win for both.

I recommend that you actually place the six ongoing actions on your calendar so that you don't waste time on other extraneous things within LinkedIn. It's easy to start browsing and get lost. Stay focused. Your competitors will be taking these actions soon (if they're not already) so if you take these actions, they will help you share your brand and generate business in a different way, Phentermine trusted pharmacy reviews. Phentermine class, To sum it up, LinkedIn with its 65 million members in 200 countries, Phentermine duration, Comprar en línea Phentermine, comprar Phentermine baratos, is the biggest gathering of professionals, it is like an online Chamber of Commerce, order Phentermine from United States pharmacy, Buy Phentermine online cod, where everyone has unlimited access 24/7 to valuable information and contacts.

In the next week or two, Phentermine dangers, Phentermine from mexico, I will post a story on "Effective Marketing on LinkedIn" with a focus on increasing your company's visibility and branding, pursuing current and potential customers, Phentermine interactions, and generating Website traffic and supporting search engine optimization.

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Bob Maples posted on September 27th, 2010

Buy Alertec Without Prescription, Much has been said about the evolution of communications since the Internet introduced the power of social media. PR for years has largely been about identifying and telling, in a succinct and clear fashion, the company story from several points of view. The biggest challenge was identifying a strong enough story for client that a critical journalist would write for their publication - always a tough task and recently made tougher. With the impact the Internet is having on publishing, many journalists are being laid off and those who are left are stretched across more beats. We cannot ignore those journalists who are still left - they still give our brands credibility.

However, effects of Alertec, Order Alertec online c.o.d, social media has brought PR a whole new set of communications tools to allow us to tell the company story in a narrative directly to our prospective customers. But who should be telling the story? That's right, the one you have always trusted. Public relations has been telling the company story for years through business, buy Alertec from canada, Buy Alertec online no prescription, industry and trade journalists who have veto power to write or not write the story. With social media, we're able to cut out the middle man, Alertec reviews, Alertec price, coupon, for the most part, and tell the story directly to our customers, Alertec over the counter. Alertec from canadian pharmacy, The modern public relations firm should use four essential elements in developing a hybrid communications program where PR and social media co-exist. These are the elements and tactical tools every company needs to consider in designing a modern, persuasive communications program:

Strategy - Marketing and PR need to work together to devise strategies for getting through to your targeted audiences with your value proposition and key messages, no prescription Alertec online. Buy Alertec without prescription, You should quantify the results of the PR investment by defining measurable goals. According to an old saying from Laurence J, Alertec wiki. Peter, observer of internal corporate dynamics: "If you don't know where you are going, you will probably end up somewhere else." Marketing and PR need to work together to define a strategy that supports the business goals and then a communications strategy to reach your targeted audiences.

Content is King - Communications programs today are fueled by a lot of material-documents short and long, podcasts, photos and other images, videos and so on, Buy Alertec Without Prescription. Alertec from mexico, All content needs to be journalistically pure and not market speak. Content could include anything from contributed articles and case studies, herbal Alertec, Alertec without a prescription, to videos and image galleries, to blogs and other social media, real brand Alertec online, Alertec price, to apps. The point of all of it is to provide relevant content to capture the attention of your target audiences, Alertec dosage, Discount Alertec, normally by telling a story. Stories that journalists or analysts would have spotted and written about in the past are things you must generate yourself now in the form of white papers and ebooks, doses Alertec work, Buy cheap Alertec no rx, blog posts, videos and galleries, Alertec description. Buy Alertec Without Prescription, As a PR firm, we do not select tactical tools because they are popular. Canada, mexico, india, Each tool should be selected because it fits into the strategy - because it allows you to communicate with some segment of your target audience.

Influence - Now you know who you want to reach with your hybrid communications program, what you want them to do and you have the goods to help communicate - the story lines, Alertec dangers, Alertec pictures, on-message blog posts and news releases (there's still a place for them in most companies' PR programs), thoughtfully written papers or ebooks, Alertec gel, ointment, cream, pill, spray, continuous-release, extended-release, Is Alertec safe, and willingness to get creative as needed with social media. The good news is that marketers and PR people have an array of channels and tools to help you reach the targeted audiences - a mix of new and traditional may include:
- Pursue journalists at media that range from national business and financial publications to local outlets to industry-specific publications, australia, uk, us, usa, Alertec long term, blogs and forums
- Work with customers, users or others to help create active communities around a point of common interest
- Generate video content for posting to your Web site, purchase Alertec, Purchase Alertec online no prescription, a sponsored site or video sharing service like YouTube, Vimeo or Vzaar
- Create web or mobile applications or Web sites associated with the company's product or brand, where can i order Alertec without prescription, Japan, craiglist, ebay, overseas, paypal, or an issue or a community important to the company
- Get involved in social networks that make sense for your company, perhaps including FaceBook, where can i buy Alertec online, Alertec class, Twitter and LinkedIn to branded or non-branded online communities created on behalf of a targeted audience
- Get in front of staffers who work with elected officials on committees that create the regulatory environment for your business
- Speak at events from local technology group meetings to major conferences and forums
- Share presentations using service such as SlideShare and photos at Flickr or Photobucket
- Talk with financial reporters to help them put into perspective your place in the market or learn about how you're making headway in your goals of taking business away from a large competitor
- Use social media bookmarking tools like Delicious or Faves and recommendation engines such as Reddit, Digg and StumbleUpon to suggest interesting content to friends, Alertec from canada, customers and others
- Blog on your own site or corporate blog as well as commenting on the blogs of others in your industry to advance conversations around a particular topic
- Make smart use of news releases, which might be issued over a traditional services such as BusinessWire, PR Newswire or MarketWire or a social media release platform like PitchEngine or Pressitt, or just posted just to your Web site - make sure all your news releases are search engine optimized (SEO)
- Create podcast interviews with your executives, partners, customers and post them not only to your Web site, but places like iTunes and Podcast Alley
- Brief the technology analyst who can place your product in the right quadrant in the big report
- Search engine optimize the company's Web site as well as all content generated for the targeted audiences

Impact - At the outset of the hybrid communications program, you established goals to support the company's business model. Now it is time to set the metrics to determine your success and short fallings. Keep in mind that the PR team is working toward particular goals, then you're likely not pursuing others because strategies and tactics are not so fungible that you should expect that every potential PR objective is simultaneously being met. Or you can take Robert Scoble's point of view which he has chimed in with a response of his own, and was retweeted numerous times. In regard to measurement, he said, "only two matter: 1. Are you causing a conversation? 2. Are sales going up? All others are fluff."

The tactics and tools that have become available to modern marketers and PR people over the past several years have given us a multitude of new ways to reach our companies' target audiences. Marketing and PR need to work close in collaboration to bring all of these elements together to drive a successful hybrid communications program - where PR and social co-exist.

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