Every company, every marketer often dwells on the ROI for social media, and there’s a popular misconception that relevant metrics are lacking. While it’s true that standard metrics are evolving, there are many ways to measure the impact of social media on a company’s marketing performance.

Microsoft founder Bill Gates famously once said, “If I was down to my last dollar, I’d spend it on public relations.”
Not surprisingly, I agree with Bill Gates – but I would take his statement a step further. If I was down to my last dollar, I’d invest it in digital media PR.
Public relations and digital/social [...]

The global financial crisis has eroded confidence among CEOs worldwide, according to a recent survey by PricewaterhouseCoopers. According to the Wall Street Journal’s write-up of the survey, company chiefs think business won’t pick up for three years, and, accordingly, they’ve entered crisis mode, focusing more on survival than growth.
I cannot argue with anyone who wants [...]

While reading a Los Angeles Times blog recently, I came across a post titled “Obama, the First Social Media President,” which discusses Barack Obama’s campaign and what digital media tactics were used to help secure him the position as the 44th president of the United States. Regardless of political background, we can all agree that [...]

Sometimes digital media insights can be found in the least likely of places.
I scanned an e-mail advertisement from Bulldog Reporter today that actually brought some clarity for me to this new digital media age we find ourselves in.
The e-mail was targeted to PR professionals. One of the first lines that caught my eye was:

“Search” has become one [...]

A few days ago, I sent a few digital media PR white papers to some friends. One good friend and a few others who want to assist in developing new business for Maples DMG asked a provocative question: “What is your value proposition?”

It stopped me in my path. 
At Maples DMG, we’ve been so busy executing [...]

While I was driving to work this morning, Queen’s “Keep Yourself Alive” came on my favorite radio station. It immediately made me think of how companies need to stay alive by keeping their brands alive – especially during times of economic uncertainty.
Back in March, Harvard Business School published a piece about how to market your [...]

As I was reading the Wall Street Journal, Los Angeles Times and The Orange County Register this morning, it seemed as though all of the lead stories focused on the doom and gloom of our economy and the market slump.
When talks of a recession start swirling around, some companies react by tightening their belts, and [...]