I want to take this opportunity to congratulate Howard Schmidt on his appointment as White House Cybersecurity Coordinator today, the nation’s top cybersecurity post.

As I mentioned in a previous post, Maples Communications has worked with Howard for several years in his capacity as both a board member and spokesperson for our client (ISC)2.

The first commandment in marketing is: Know Thy Customer.
Companies selling security software and services to information security executives should know one more thing: Maples Communications knows your customer. Very well.