Hitting the reset button on marketing communications begins by accepting a new perspective on what marketing communications needs to accomplish. Switching a company’s perspective from that of a traditional advertiser to that of a tightly disciplined, personalized publisher can help a company join the online conversation. The company’s Web site can generate dramatically more sales leads than it ever has before by offering more-timely, personalized, and useful content.

One way to communicate directly with a targeted audience is to create a company news site, one that focuses on the company, its news and events, and industry issues. Maples Communications proposes creating a news site to the company’s global content onto a single page, updated and prioritized each day and laid out much like a newspaper.

Maples Communications is launching a “Flat-Rate” PR and social media program to help companies build brand visibility, attract new customers and boost their businesses. The program is about using the power of the Internet to lead customers through the buying process.

The first commandment in marketing is: Know Thy Customer.
Companies selling security software and services to information security executives should know one more thing: Maples Communications knows your customer. Very well.

I’m happy to report that the inaugural social media seminar sponsored by Entrepreneur and Maples Communications this week was an overwhelming success.
Marketing executives from a variety of top-tier companies representing the technology, healthcare, manufacturing, automotive, restaurant and other industries here in Orange County filled the conference room at the Strawberry Farms Golf Club on Wednesday.
Primed [...]

While reading a Los Angeles Times blog recently, I came across a post titled “Obama, the First Social Media President,” which discusses Barack Obama’s campaign and what digital media tactics were used to help secure him the position as the 44th president of the United States. Regardless of political background, we can all agree that [...]

Sometimes digital media insights can be found in the least likely of places.
I scanned an e-mail advertisement from Bulldog Reporter today that actually brought some clarity for me to this new digital media age we find ourselves in.
The e-mail was targeted to PR professionals. One of the first lines that caught my eye was:

“Search” has become one [...]