Nail Down Your Social Media Plan in Writing

Walking into a ballgame, you are likely to hear someone shouting, “Program! Get your program! Can’t tell the players without a program!” I can’t think of a better analogy for developing a “best practices” social media program: its all about nailing down – in writing – who you need to connect with online, what you are trying to achieve with them, and knowing what to measure so that you will know if you have achieved your goals.