The global financial crisis has eroded confidence among CEOs worldwide, according to a recent survey by PricewaterhouseCoopers. According to the Wall Street Journal’s write-up of the survey, company chiefs think business won’t pick up for three years, and, accordingly, they’ve entered crisis mode, focusing more on survival than growth.
I cannot argue with anyone who wants [...]

“We cannot change the cards we are dealt, just how we play the hand,” said Randy Pausch in his book The Last Lecture, a book based on a speech he delivered at Carnegie Mellon University while battling the cancer that would eventually take his life. He stressed the importance of overcoming obstacles, of enabling dreams, [...]

While I was driving to work this morning, Queen’s “Keep Yourself Alive” came on my favorite radio station. It immediately made me think of how companies need to stay alive by keeping their brands alive – especially during times of economic uncertainty.
Back in March, Harvard Business School published a piece about how to market your [...]

As I was reading the Wall Street Journal, Los Angeles Times and The Orange County Register this morning, it seemed as though all of the lead stories focused on the doom and gloom of our economy and the market slump.
When talks of a recession start swirling around, some companies react by tightening their belts, and [...]