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In Maples Communications’ quest to create the most compelling, entertaining, relevant and shareable social media content for our clients’ audiences online, we often ask ourselves, “What would traditional media do?”

Now, traditional media have been dismissed in recent years by many in social media circles, mostly because of its glacially slow response to the power and possibilities of Web 2.0. 

But it’s too easy and downright foolhardy to dismiss all the traditions of mass media.  The broadcast side, starting with radio, has spent close to 100 years successfully building audiences of millions.  Periodicals – newspapers and magazines – can lay claim to at least a couple hundred years of immense popularity.

So what can we learn from “old media” in creating better online content?  For me, one key aspect of both broadcast and publishing that is fascinating to me is recurring features.  What is that?

 

• In newspapers, it’s the syndicated columns of Dear Abby, Hints from Heloise, This Day in History and Walt Mossberg’s column in the Wall Street Journal. 


• In the magazine world, it’s Mad’s “Spy vs. Spy, Propecia maximum dosage, Where can i find Propecia online, ” Parade’s “Personality Parade,” and Reader’s Digest’s “Laughter Is the Best Medicine”


• On radio, Propecia trusted pharmacy reviews, Propecia price, coupon, Paul Harvey’s “The Rest of the Story” is a classic example from the recent past, Garrison Keillor’s “Prairie Home Companion, Propecia dose, Propecia for sale, ” and Leo Laporte’s “Tech Guy Labs”


• On TV, it’s everything from The Tonight Show’s previous “Jaywalking” segments to Letterman’s “Top 10 List” (which he admittedly “borrowed” from USA Today), order Propecia online c.o.d, Where can i order Propecia without prescription, Andy Rooney’s old “60 Minutes” segments, to the weekly soap operas and sitcoms themselves.

 

What’s so good about using recurring features in your social media program?  I believe recurring features:

 

• Help online audiences find the content they like and want to share in an over-loaded information environment.


• Keep online audiences anticipating the next installment, purchase Propecia, Propecia alternatives, whether the content is published on a schedule or periodically.


• Help build familiarity and a comfort level with your content and hence your organization – they know what they’re going to get each time they click on that link.


• Help the organization focus its social media content ideas to better effect.  One of the biggest problems many companies face in creating content is knowing where to start.  A recurring feature gives you the parameters to brainstorm and search for new content as well as repurpose existing content both by the organization and end-users.

 

We’ve got a lot of ideas here at Maples on what these recurring features can be for companies that I’ll share in an upcoming post.

 

Until then, ask yourself – WWTMD, buy no prescription Propecia online. Buy Propecia online cod, (trademark pending)

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