Walking into a ballgame, you are likely to hear someone shouting, “Program! Get your program! Can’t tell the players without a program!” I can’t think of a better analogy for developing a “best practices” social media program: its all about nailing down – in writing – who you need to connect with online, what you are trying to achieve with them, and knowing what to measure so that you will know if you have achieved your goals.

While reading a Los Angeles Times blog recently, I came across a post titled “Obama, the First Social Media President,” which discusses Barack Obama’s campaign and what digital media tactics were used to help secure him the position as the 44th president of the United States. Regardless of political background, we can all agree that [...]

Sometimes digital media insights can be found in the least likely of places.
I scanned an e-mail advertisement from Bulldog Reporter today that actually brought some clarity for me to this new digital media age we find ourselves in.
The e-mail was targeted to PR professionals. One of the first lines that caught my eye was:

“Search” has become one [...]