According to Steve Jobs, you can’t connect the dots looking forward; you can only connect them looking backwards. So, you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, karma, whatever. Just follow your passion and stay hungry, stay foolish.

Since I began working at Maples Communications last year, I have become more and more enthused about social media marketing and how it can impact a business.  While I had a basic understanding of how to build a Twitter profile, YouTube page, etc. before I started working here, my goal at this position was to [...]

One way to communicate directly with a targeted audience is to create a company news site, one that focuses on the company, its news and events, and industry issues. Maples Communications proposes creating a news site to the company’s global content onto a single page, updated and prioritized each day and laid out much like a newspaper.

The Lakers have their legacy – another NBA Championship. What will be your legacy? Are you willing to figure out what it is going to take for you to accomplish your goals? Are you willing to miss some shots and take some risks to find success? For me, I found my niche in life and I’m willing to do whatever it takes to be successful and to make my clients successful. I have passion, commitment and loyalty to my family, my friends, myself and to my clients. I may get knocked down from time to time, but I will never, never give up.

At the beginning of the social media revolution, traditional media and many PR people derided the impact of the “pajama blogger/podcaster.” My advice is, don’t underestimate their power.

Maples Communications is launching a “Flat-Rate” PR and social media program to help companies build brand visibility, attract new customers and boost their businesses. The program is about using the power of the Internet to lead customers through the buying process.

Organizations should invest the time to mine dynamic, real-time customer data and opinion found in social media.

As Director of Social Media, I know I am supposed to champion new media communications tools such as Twitter, LinkedIn, Facebook, etc. but sometimes I think in the midst of all the hype around social media we forget to use the most social of tools-the telephone.
It first started with e-mail, the godfather of social media, [...]

Companies should create aggregated, constantly updated content sites that will help your customers, partners and other stakeholders better understand who you are, what you stand for, and who they should talk to.

Maples Communications and strategic partner Citizen7 Studios have been selected by the Irvine Chamber of Commerce to develop the “Digital Irvine” program which will be designed to attract digital media businesses and build upon Irvine’s reputation as a top destination for the digital media industry.