If traditional media is correct, and social media does not have any real value or is at least being overestimated, then what is the answer? Because it is not traditional media in its current form.

For those companies still refraining from jumping into social media for a variety of excuses, there is one more reason to consider getting into the fray: there may soon be no other way to effectively market your firm.

In Maples Communications’ quest to create the most compelling, entertaining, relevant and shareable social media content for our clients’ audiences online, we often ask ourselves, “What would traditional media do?”
Now, traditional media have been dismissed in recent years by many in social media circles, mostly because of its glacially slow response to the power [...]