Since I began working at Maples Communications last year, I have become more and more enthused about social media marketing and how it can impact a business.  While I had a basic understanding of how to build a Twitter profile, YouTube page, etc. before I started working here, my goal at this position was to [...]

I resisted the urge to write about Google Buzz until I had spent some time using it. Now that I have, I’m underwhelmed. And this is from someone who likes Google, has an Android phone, and was really hoping for a game-changer.

When looking at the value of social media tools like Twitter, we need to realize the real value isn’t the tool itself; it is the information the tool has to offer.

Companies are still finding many reasons for not engaging in social media or taking it seriously. For those firms, I have one word: TwitStorm.

Along with millions of other Americans, I enjoy following college football. My team? The Nebraska Cornhuskers. I recently attended a game in Lincoln and couldn’t help noticing (and evaluating) their social media content and implementation leading up to, during and after game day.

Here are three more guidelines on keeping things simple when dealing with social media.

The bottom line for a business engaging in social media is to give their audience/customers/fans, etc. what they want.

Like a lot of health-conscious consumers, I’ve long been a fan of the organic superstore Whole Foods Market. And now, with the proliferation of social media in today’s cyber-connected world, I have another reason to admire Whole Foods: their social media strategy!

In this segment, New Media Evangelist Ron Ploof introduces how social media tools such as WordPress, iTunes and YouTube have removed the traditional economics of influence by placing publishing capabilities in the hands of anyone and everyone with an Internet connection.
These free tools have led to a major fragmentation in the audience, with people no [...]

The two most important sites for restaurants looking to delve into the world of social media are Twitter and Facebook. In the case of small restaurants, the use of both is arguably more important than having a Web site for the restaurant. Why? Because…