If the company is going to achieve and maintain a brand value using social media, it will need to first understand the company’s stake in the marketplace and the value it offers to its customers. The value proposition is all about the customer. What matters to them and how you can deliver value that differentiates you from your competitors.

A few days ago, I sent a few digital media PR white papers to some friends. One good friend and a few others who want to assist in developing new business for Maples DMG asked a provocative question: “What is your value proposition?”

It stopped me in my path. 
At Maples DMG, we’ve been so busy executing [...]