Posts Tagged ‘wall street journal’

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Bob Maples posted on November 30th, 2010

Buy Xanax Without Prescription, Can you, your company or your president be considered thought leaders in the digital era without a blog?  You can't be taken seriously by business audiences unless you have a blog in the mix.  A blog is your delivery mechanism to share your insights consistently.  And, while it is certainly possible to do business without a blog, having one is the key ingredient for establishing and sustaining your expertise and knowledge on specific topics. About Xanax, But launching and running a company blog is not easy.  It's not as simple as writing posts on a regular basis because a blog has to provide value on a regular basis.  Blogs are the fabric of online communication, serving as outright thought leadership vehicles and behind-the-scenes content management systems.  They require a time commitment, buy Xanax online cod, After Xanax, serious thought and far more than merely regurgitating the latest stats or trends about their industries - your readers want your opinion and analysis.

So what are the key points in a successful company blog?  Here are a few of mine:


  1. Relevant content that provides insight, online buy Xanax without a prescription, Rx free Xanax, perspective and information. At its core, is Xanax safe, Xanax no rx, a company blog has to deliver its readers relevant information they can use to increase their knowledge, learn new things or receive insight that makes a difference.

  2. It needs to be well written, Xanax price. Xanax used for, A blog with spelling and grammatical errors reflects badly on the person writing it and their company. Also, blog posts need to have a good flow and provide an engaging narrative that makes it easy to read, Buy Xanax Without Prescription. This is particularly important given many people scan content online as opposed to reading it, real brand Xanax online. Xanax pictures, This is why a good headline is so important to capture someone's attention.

  3. Posts have to happen on a regular basis. It could be one, two or five posts per week, order Xanax no prescription. Xanax without prescription, Whatever your editorial plan, it needs to be consistent to establish expectations within the company and among the blog's readers, effects of Xanax. Discount Xanax, The worst thing a company can do is post four or five times a week for a few weeks, and then once a week or not at all afterward, is Xanax addictive. Buy Xanax Without Prescription, When the audience doesn't know what to expect, they start to drift away.

  4. Respond to industry issues, competitive stories and customer concerns. Online buying Xanax hcl, Customer service and public relations have never been more important; a bad story can spread around the web's social network at the speed of light. Your blog becomes a responsive outlet to explain your side of any story and douse the fires of negative activity or accentuate the positive.

  5. It can't operate as a standalone entity, order Xanax from United States pharmacy. Purchase Xanax for sale, A blog needs to be supported and nurtured within a company. It needs to be actively promoted within communications, comprar en línea Xanax, comprar Xanax baratos, Where can i cheapest Xanax online, marketing and sales collateral, business cards, online buying Xanax, Xanax brand name, letterhead and e-mail signatures.

  6. The blog and its content should also be promoted on social media services such as Twitter, Facebook, purchase Xanax online no prescription, Buy Xanax without a prescription, LinkedIn and e-mail notification to targeted customers, influencers, purchase Xanax online, Cheap Xanax, media and other friends of the company. A blog needs to be seen as an integral part of a company's brand and identity as opposed to be left alone to its own devices.

  7. Search engine-optimizing your content is important in bringing in search visitors as well as direct traffic, Buy Xanax Without Prescription. The more linkable your blog and website, buy Xanax no prescription, Xanax steet value, the better your search results will be. Very often traditional websites are difficult to link to and not easy for search engines to index, Xanax cost. Buy cheap Xanax, This can be due to the blog or website's structure, the software it's built with, Xanax dosage, Xanax maximum dosage, or its overly complex URLs. Blogs are almost always superior in this respect.

  8. A company blog needs to be integrated into the blogosphere and the blogging community. The people writing a blog need to be reading and commenting on other blogs, kjøpe Xanax på nett, köpa Xanax online. Xanax long term, You can't write a blog in isolation otherwise there are no connections with the "outside" world.

  9. It needs to look good and have a user-friendly design. As much as a company will spend time and money to create a good Web site, its blog also needs to be functionally and attractive. It is a public marketing vehicle that reflects a company's brand, culture and approach to business.

  10. A good blog should follow best practices by including things such as an RSS feed (both through RSS reader and via e-mail), information about the writers, the ability to leave comments, links to social media services, and links to other company resources.


Finally, I'm a big believer that ideas flourish when you're out and about talking to customers, industry gurus and other people about their ideas, interests, thoughts and business endeavors.  As much as you can get many ideas from reading online, socializing is a great way to stimulate the mind and idea generation.  Many of mine come from the traditional newspapers like the Wall Street Journal or USA Today.

These are my thoughts to a successful company blog.  What are some of the other things that a good company blog should feature.

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Bob Maples posted on November 12th, 2010

Phentermine For Sale, Awhile ago, I read an article in the Wall Street Journal on a law firm using social media to connect with potential class-action plaintiffs.  My first impression was what a smart company using a great strategy with a win-win benefit for all involved - the law firm, the people facing the problem (the target audience), the media (the influencers) and others who have an interest in the problem (companies that can help solve the problem) with advice on a solution. Get Phentermine, I decided to take a closer look at the www.chinesedrywallproblem.com information site.  There I saw many approaches used that represent viable marketing lessons for businesses of all types.  The website created widespread public awareness around the problem of toxic Chinese dry wall and assisted affected homeowners on multiple levels while generating valuable exposure for the law firm and facilitating relations with potential clients.  The law firm is now considered the expert.

Not all businesses can easily link their marketing efforts to a particular problem or an industry issue where education is a significant part of the solution.  I believe with the right strategy, Phentermine maximum dosage, Phentermine from mexico, though, along with some specific social media tactics, buy Phentermine online cod, Online buying Phentermine, launching a company-sponsored resource site with an issue-driven blog can establish the company as a trusted authority in specific markets.

How can you become an industry expert and drive business?

The first step is identifying a problem or an industry-changing issue that requires advocacy in assisting people in finding the right solution.  It needs to be a specific issue that a lot of people are going through with all the same needs, Phentermine without prescription, Phentermine pharmacy, needing the same information...and you have the expertise to provide relevant, "journalistically-pure" information about all the possible points of interest, Phentermine wiki. Fast shipping Phentermine,  

Not so long ago, if you wanted to accomplish this, purchase Phentermine, Phentermine class, you would have to go to the media and hope somebody listens and that your message would get out there.  Today, we have a quicker, Phentermine description, Phentermine online cod, better way of informing the masses or even a highly targeted audience:  You need to be quick to market in "owning" the search engine optimized key word or phrase URL. 

The following six-step plan will help make your resource site a success:

Step 1: Set your objectives and how you will measure success.

You should never move off the starting mark without clear and measurable business goals.  Measurability doesn't always mean revenue, but that's always a good place to start.  Make sure you have a dashboard to help you communicate the success of the campaign when your C-level management inquires, cheap Phentermine.

Step 2: Generously offer relevant information of value first and foremost.

Both the blog and the resource site should be content rich, with useful information that benefits all affected parties, not just your firm and customers.  Include an overview of the issues and historical information, current and breaking news, a current assessment of the situation facing the target audiences.  Set up Google alerts for 50 related terms, all of which are directed to a shared RSS reader so a team can quickly collaborate and post new information as soon as it's available.  It is extremely important to make it available to everyone for free almost immediately, Phentermine For Sale. Buying Phentermine online over the counter, Step 3: Work with the Media

Embarking on a full traditional PR campaign will raise awareness for the issue in general, as well as for your company, Phentermine gel, ointment, cream, pill, spray, continuous-release, extended-release, Phentermine coupon, and the newly launched blog and resource site.  The comprehensive information offered to the media via the blog and site will help position your company as a credible go-to source for information on the issue.  Plus, the more coverage you receive, Phentermine long term, Buy generic Phentermine, the more the credibility the company gains.

Make yourself available for all media interviews, order Phentermine online overnight delivery no prescription, Phentermine samples, no matter how last-minute.  Take the time in advance to make sure your media presentation resonates with your target audiences and is not weighed down with company sales or marketing speak that could cause people to tune out.

Step 4: Focus on SEO

Search engines are often the first place people turn to when seeking information on any issue, doses Phentermine work, Where can i order Phentermine without prescription, so both paid-search advertising and search-engine optimization (SEO) should be employed, eventually replacing paid search once the site's natural ranking starts to rise.  Upload all media coverage featuring your company to the site so that those stories will continue to be accessible if the media outlets later remove them from their own sites.  Also, australia, uk, us, usa, Purchase Phentermine online, optimize any video clips by including popular terms in the associated meta and description tags.  Metadata for each page, such as the URL strings on top all H1 and H2 tags, generic Phentermine, Real brand Phentermine online, is similarly optimized.

Step 5: Use social media networking tools to spread the message and build audiences.


  • Twitter - A real-time information network that connects you to the latest information about your problem or issue.

  • LinkedIn - The world's largest professional network that links you to your trusted contacts.

  • LinkedIn Groups - A central place for LinkedIn users to form communities around professional interests.

  • Facebook Fan Page - Provides a custom landing page for the problem or industry issue that is indexed online.

  • Wikipedia - A web-based, Phentermine no prescription, Rx free Phentermine, collaborative encyclopedia site to educate stakeholders about the problem or industry issues.

  • YouTube - Create your own channel for your specific issue on this free video-sharing website.

  • SlideShare - The world's largest community for sharing business presentations and documents. The files are indexed by Internet search engines and enhance the search engine ranking of the presentations and documents.


Step 6: Create alliances with other companies

Create alliances with various other companies involved in the problem or industry issue.  You should treat the site as an industry forum and allow those who don't compete with your business to add their logos, Phentermine pharmacy, Phentermine reviews, white papers, guest blogs and other relevant information, Phentermine alternatives. Buying Phentermine online over the counter,     

 When all is said and done, you will have educated your stakeholders and positioned yourself as the industry expert.  And hopefully, purchase Phentermine, Fast shipping Phentermine, you will have generated partners you did not have before and increased your company's revenue.

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Uncategorized posted on November 4th, 2009

Buy Lamisil Without Prescription, For those companies still refraining from jumping into social media for a variety of excuses, there is one more reason to consider getting into the fray:  there may soon be no other way to effectively market your firm.

In case you hadn't noticed, buy Lamisil without prescription, Online buying Lamisil, more layoffs were announced this past week at Forbes and The Wall Street Journal in addition to earlier layoff announcements from the New York Times and a myriad of other newspapers, while other publications look to cut staff, doses Lamisil work. Online Lamisil without a prescription, As a former journalist, I grew up with traditional media, online buy Lamisil without a prescription, Where can i find Lamisil online, enjoy it and wish everyone involved the best.  But as a marketer in today's world, what should this trend mean to you?  It means readership is way down, Lamisil images, Where can i cheapest Lamisil online, advertisers aren't seeing the value like they once did, and your ability to reach your audience through traditional methods is rapidly disappearing, canada, mexico, india. Purchase Lamisil online, Traditional media may find the business model to survive.  The jury is still out. But in the meantime, do you really want to pin your firm's hopes on its fate?  Isn't the responsible and practical course of action to begin looking at alternatives, purchase Lamisil. My Lamisil experience, Now, even if traditional media becomes severely diminished, Lamisil from mexico, Purchase Lamisil online, you could still promote your company's product and services through direct mail, but good luck on getting targeted mailing lists without print publications to help you.  And if you think the 1-2 percent rate of return is acceptable, Lamisil from canadian pharmacy, Ordering Lamisil online, be my guest.

Or you can buy ad time on TV, buy Lamisil without prescription, Order Lamisil from United States pharmacy, although that is generally cost-prohibitive and not suitable for anything but mainstream audiences.

Then again, Lamisil schedule, Buy Lamisil online no prescription, you could turn to the social media arena where millions upon millions of people are online every day -- searching, reading, Lamisil brand name, Purchase Lamisil, viewing, sharing, where can i cheapest Lamisil online, Order Lamisil online overnight delivery no prescription, listening, chatting and creating -- to find, Lamisil description, Real brand Lamisil online, attract, build and maintain your audience.  And the cost is little more than some good old-fashioned common sense, Lamisil duration, Japan, craiglist, ebay, overseas, paypal, imagination and elbow grease.

Isn't it about time you took the bull by the horns and interacted with your own audience online? 

Because as one client here in Orange County so eloquently remarked recently, purchase Lamisil for sale, Comprar en línea Lamisil, comprar Lamisil baratos, "Social media is not just the next big thing -- it's the only thing."

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