Its time for your company to develop and execute an optimal social media plan with a strategy that will have an impact on your business.

In days past, it used to be a PR person was prized for his or her Rolodex full of media contacts.  In this social media age, that is being quickly replaced by the number of social media contacts reading your blog, following you on Twitter, friending you on Facebook, linking with you on LinkedIn, bookmarking [...]

Rather than recreate the wheel this week, I thought I’d share some interesting and relevant links regarding online public relations and social media that I’ve read lately.

Thought You Knew About Online PR? - Think Again: Good article on the different aspects of public relations in the online world.
5 Common Press Release Mistakes and How to [...]

The Twitter hype machine is in overdrive. You can’t watch the news or go online without getting some new information about Twitter. Whether it’s a story about how Google is going to buy Twitter or hearing about how Ashton Kutcher beat CNN in a race to one million followers, Twitter is everywhere.
The interesting thing is—a [...]

A new Forrester Research study by Groundswell author Josh Bernoff he says only 16 percent of those polled expressed trust in corporate blogs.

Thinking about this low statistic, I have to wonder – is the low success rate because corporate blogs don’t work? Or because corporate bloggers simply aren’t doing it right?
 
I think the problem is trying [...]

While I was driving to work this morning, Queen’s “Keep Yourself Alive” came on my favorite radio station. It immediately made me think of how companies need to stay alive by keeping their brands alive – especially during times of economic uncertainty.
Back in March, Harvard Business School published a piece about how to market your [...]

As I was reading the Wall Street Journal, Los Angeles Times and The Orange County Register this morning, it seemed as though all of the lead stories focused on the doom and gloom of our economy and the market slump.
When talks of a recession start swirling around, some companies react by tightening their belts, and [...]