Maples Communications is launching a “Flat-Rate” PR and social media program to help companies build brand visibility, attract new customers and boost their businesses. The program is about using the power of the Internet to lead customers through the buying process.

Pepsi gets it! Its decision to sit out the Super Bowl, once deemed a “can’t miss” showcase for major advertisers, underscores how social media and the Internet are reshaping marketing by providing companies better ways to convey their messages to customers who might be likely to buy their products.

In this segment, New Media Evangelist Ron Ploof introduces how social media tools such as WordPress, iTunes and YouTube have removed the traditional economics of influence by placing publishing capabilities in the hands of anyone and everyone with an Internet connection.
These free tools have led to a major fragmentation in the audience, with people no [...]