The idea of a company starting its own blog is not new-in fact it is almost old-fashioned in comparison to some of the new social media tools and platforms available today-but it is still a core part of any communications plan.

Here are three more guidelines on keeping things simple when dealing with social media.

Social media presents a conundrum for many companies for one simple reason: you can’t buy it.

Before launching your blog, take a second and first make sure your blog is letting search engines in.

In this segment, New Media Evangelist Ron Ploof introduces how social media tools such as WordPress, iTunes and YouTube have removed the traditional economics of influence by placing publishing capabilities in the hands of anyone and everyone with an Internet connection.
These free tools have led to a major fragmentation in the audience, with people no [...]