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CISCO CONSUMER BUSINESS GROUP NAMES MAPLES COMMUNICATIONS AS ITS SOCIAL MEDIA AGENCY OF RECORD

Maples to Lead Social Media Relations for the Global Networking Leader

MISSION VIEJO, Calif., Sept. 3, 2009- Maples Communications Inc., one of Orange County’s leading social media and traditional communications agencies, announced today it has been selected by the Cisco Consumer Business Group (CBG), formally known as Linksys, a division of Cisco, to be the agency of record for all social media activities.

Maples Communications will provide comprehensive strategies to increase the scope and impact of Cisco CBG’s current and future social media presence. Additionally, Maples will provide assistance in building Cisco CBG’s social media audience, monitor its brand reputation, create complementary social media programs for Cisco CBG product campaigns, and promote interaction with its various stakeholders using different social media channels such as Twitter and Facebook.

Cisco CBG is recognized as the global leader in wireless and Ethernet networking for consumer and small office/home office users. The company is dedicated to making networking easy and secure by connecting people to their digital world at home and on the move. Cisco CBG offers innovative, award-winning home networking and networked entertainment products that are designed to seamlessly integrate with a variety of devices and applications. Founded in 1988 as Linksys, Cisco CBG currently markets consumer networking and networked entertainment products under the Linksys by Cisco brand name.

A winner of seven prestigious PRSA Silver Anvil Awards, Maples Communications has a proven track record of utilizing targeted social media strategies and tools along with compelling content to create an ongoing dialogue with a client’s customers. By monitoring and analyzing its client’s online brand presence, Maples Communications is able to provide personalized strategies and tactics to meet the goals of its customers.

 

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco’s vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.linksysbycisco.com and www.cisco.com/consumer.

About Maples Communications, Inc.
Maples Communications, Inc. (MCI) is an award-winning public relations, advertising and social media firm with an experienced team of digital media evangelists, communications strategists as well as design and technology specialists to execute social media and traditional communications programs. Seven PRSA Silver Anvil recognitions and numerous other industry awards reflect MCI’s reputation as one of the nation’s most knowledgeable and effective communications firms. As Orange County’s leader in the digital media communications revolution, we are ready to help plan and execute programs to guide companies through today’s ever-changing social media landscape, while keeping the best of traditional communications’ tried and true methods to build a brand and reach a company’s core audience. More information can be found at www.maples.com.



Press Releases


AUGUST 20, 2010
IRVINE CHAMBER OF COMMERCE LAUNCHES SOCIAL MEDIA STRATEGY TO REACH MEMBERS
Members of the Irvine Chamber of Commerce will have the option to attend the hosted ‘Town Hall’ meetings in-person or live from the convenience of their computer. The Town Hall video and Q&A will be available afterwards by connecting online to the Irvine digital resource library.

JUNE 2010
MAPLES COMMUNICATIONS, INC. LAUNCHES $1,000 FLAT-RATE PR AND SOCIAL MEDIA SERVICES DESIGNED TO ATTRACT CUSTOMERS FOR SMALL-TO-MEDIUM COMPANIES
This program is for companies who know they need to build visibility, attract new customers and boost their businesses. They realize a strong brand allows their company to not only survive, but thrive in good times and bad.

SEPTEMBER 2009
CISCO CONSUMER BUSINESS GROUP NAMES MAPLES COMMUNICATIONS AS ITS SOCIAL MEDIA AGENCY OF RECORD
Maples to Lead Social Media Relations for the Global Networking Leader

MARCH 2009
MAPLES COMMUNICATIONS SELECTED TO REPRESENT GOLDEN SPOON FRANCHISING
‘The Ice Cream Lover’s Frozen Yogurt’ Chain Partners with MCI to Promote Global Expansion and Digital Presence

DECEMBER 2008
MAPLES COMMUNICATIONS PARTNERS WITH TECH COAST WORKS TO ACCELERATE ORANGE COUNTY ENTREPRENEURSHIP
Tech Coast Works, a Commercialization Partner for Tech Startups, Teams with Integrated Marketing and Digital Media Agency

OCTOBER 2008
MAPLES COMMUNICATIONS, INC. LAUNCHES DIGITAL MEDIA GROUP
Leading Integrated Marketing Firm Based in Southern California Offers Web 2.0 Communications Programs Targeted Directly to Customers


In The News


11.20.08
The best notebooks of 2008
"Toshiba’s mesmerizing Fusion finish makes the Satellite A305 one of the sexiest 15.4-inch notebooks yet,” according to LAPTOP, which named the Toshiba Satellite A305 one of the best laptops of 2008.

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11.19.08
A Portable Projector From Toshiba Tells You When It Needs Maintenance, if You are Listening
The New York Times editor Azadeh Ensha featured the Toshiba's TLP-X200U projector with voice-guidance technology and wrote about the benefits of this innovative preventative maintenance technology.

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11.17.08
Trading in your old electronics for a little 'green'
Toshiba’s electronics recycling-for-cash program was featured on CBS 2 Eyewitness News in Boise. “The trade-in is easy and can all be done online, and it will bring you savings in your pocketbook while helping Mother Earth,” said reporter Jennifer Robbins.

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10.22.08
A Lightweight Successor Packs a Portable Punch
The New York Times’ Azadeh Ensha lauded the Portégé R600 as a “noteworthy” MacBook Air competitor that gives users portability without forsaking an optical drive. “Perhaps you can compare apples to oranges after all,” Ensha wrote.

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10.20.08
Cell Phones With GPS Ring Up New Revenue For Carriers, Vendors
Investor’s Business Daily’s Patrick Seitz wrote that Networks In Motion was the No. 1 cell phone navigation service – poised to capitalize on the growing market of location-based services on cell phones.

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10.08.08
G4TV Attack of the Show: Toshiba Qosmio G55
The Toshiba Qosmio G55 was featured by Kevin Pereira and co-host Olivia Munn on G4 TV’s “Attack of the Show.”

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10.08.08
Exactly Where Are You? New Devices Make the Answer Easier
The New York Times’s Bob Tedeschi discusses the benefits of mobile GPS from Networks In Motion.

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08.05.08
Back-to-School Tech for High School and College Scholars
Toshiba’s Satellite A300/A305 was included in this U.S. News and World report roundup of back-to-school tech

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07.08.08
Review: V7 NAV730 GPS System
E-GEAR’s Steve Krasowski tests out the V7 NAV730 and recommends it to anyone frequently getting lost and on a budget at the same time.

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06.23.08
The Thin Laptop Wars
Brian Caulfield of Forbes noted, “the paperback edition of War & Peace, a bottle of wine, the world's smallest cat--all of these things weigh a good deal more than (Toshiba’s) Portégé R500-S5007V.”

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06.19.08
Review: V7 D24W33
CNet’s Eric Franklin praised the D24W33 LCD monitor from Ingram Micro’s V7 line as “the cheapest 24-inch LCD monitor you'll find and proved itself to be a solid overall performer.”

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07.08.08
Review: V7 NAV730 GPS System
E-GEAR’s Steve Krasowski tests out the V7 NAV730 and recommends it to anyone frequently getting lost and on a budget at the same time.

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06.17.08
Review: Toshiba Lays Claim to ‘World’s Lightest’ Laptop
Agam Shah for The New York Times took a closer look at the Portégé R500-S5007V, the ‘world’s lightest’ laptop.

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06.13.08
Exclusive Hands-On With the Qosmio G55: First Gesture Control Laptop
Jeffrey L. Wilson of LAPTOP noted, “Toshiba is looking to redefine desktop replacement notebooks in a a big, big way, and we’re the very first to bring you a hands-on with the groundbreaking Qosmio G55.”

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05.08.08
Face Recognition Software Lets You Forget Password
Rich Demuro, a technology reporter for KCAL 9, demonstrates Toshiba’s Face Recognition Software.

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04.13.08
Looking for a New Laptop? Thin is in
Toshiba’s Portégé R500 was recently featured in this segment with ABC 7’s consumer specialist Ric Romero and CNET editor-at-large Brian Cooley.

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04.15.08
Spring Fling
Atlantic Inc’s EGO Waterproof iPod speaker case was among CNN Money’s 12 spring break must-have items.

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03.24.80
New GPS Devices Deliver More Than Just Maps
PC World’s Tracey Capen tests V7’s NAV740.

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03.01.08
V7 NAV740 GPS Navigation System: Your Own Travel Guide
PC Today’s Kylee Dickey tries out V7’s NAV740 in this article, which had a full-page spread in the magazine’s March issue.

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02.28.08
V7 NAV740
PC Magazine’s Craig Ellison gives the Editor’s Choice Award to the NAV740 in his review of two new GPS units from Ingram Micro’s V7 line. “There's another new brand that you'll be seeing in online outlets soon… and this one may actually have a good chance of surviving in the increasingly crowded market,” Ellison wrote. The article was featured on the cover of PC Magazine’s May 2008.

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01.07.08
O.C. Answers Mobile Demand
Ingram Micro’s V7 line of products – including two new personal navigation devices – was highlighted in The Gadgetress blogger Tamara Chuang’s recap of the Consumer Electronics Show.

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12.10.07
Ingram’s Own Brand
The Orange County Business Journal reports the United States launch of V7, Ingram Micro’s private label that’s found success in Europe for more than a decade.

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06.07.2007
Atlantic, Inc.’s EGO Waterproof Sound Case for iPod Featured on “Oprah”
Atlantic’s EGO Waterproof Sound Case for iPod took the spotlight on Oprah’s “Favorite Things for Summer” show.

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06.07.2007
Toshiba Portégé R500 Notebook PC Featured on ABC World News Now and Popular Tech Podcast
Dick DeBartolo, the “GizWiz,” discusses the new Portégé R500 notebook computer on ABC World News Now

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06.04.07
10 Unsinkable Gadgets
 “Do you have an EGO?” asked Jennifer L. DeLeo, naming Atlantic’s EGO waterproof iPod case to PCMag.com’s unsinkable gadget Top 10 list. “If not, you're going to need one this summer.” 

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06.04.2007
Atlantic, Inc.’s EGO Waterproof Sound Case for iPod Featured on “The Early Show on CBS”
CBS News Science and Technology Correspondent Daniel Sieberg shows host Harry Smith how to protect tech toys from the sun, sand and saltwater this summer by featuring Atlantic, Inc. and its EGO Waterproof Sound Case for iPod.

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04.21.2007
Networks In Motion GPS Navigation for Mobile Phones Featured on KTSM News
Mark Ross, technology reporter for KTSM News in southwestern Texas, covers Maples Communications’ client Networks In Motion and its GPS navigation software for Verizon Wireless mobile phones.

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03.12.07
Toshiba Classic Benefits Business and Charity
Business section cover story on the 2007 Toshiba Classic,which highlighted the key aspects of Toshiba’s corporate sponsorship of the “largest money-making tournament on the PGA Champions tour.”

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